Research On Fitness Live Broadcast Users From The Perspective Of Interactive Ritual Chain

Under the influence of policy support,the development of Internet technology and the reality of the epidemic,the awareness and demand of national fitness have been continuously improved,the form of fitness has changed,and the fitness live broadcast has developed rapidly.Live exercise for fitness demanders to achieve fitness needs and achieve long-term persistence.taking Liu Genghong’s fitness live broadcast as an example,in April 2022,the "Compendium of Materia Medica" created by entertainment star and fitness expert Liu Genghong became popular on the whole network and successfully set off a national fitness trend.Many "Genghong boys" and "Genghong girls" joined the ranks of fitness live broadcasts,from bystanders to interviewers,and the daily rituals formed emotional resonance,generated emotional energy,and realized emotional resonance.This paper uses questionnaire survey,participatory observation,and in-depth interview research methods to conduct 11-month observation with urban participants aged 18-30 as the research subjects.Combined with the theory of interactive ritual chain,according to the path of ritual initiation-ritual progression-generation of emotions,the interactive communication of fitness live broadcast is analyzed,focusing on the dynamic ritual interaction process and the practice law of discourse and behavior of fitness live broadcast users from onlookers,participation to long-term and stable participation in fitness live broadcast.Research shows that in the era of new media,fitness live streaming provides users with new fitness forms and emotional interaction space.In the fitness live broadcast,users can establish their identity by participating in interactive ceremonies,and the presence in the cloud and topics of common interest make them form specific subgroups and generate group identity.The purpose of using the live broadcast during the ceremony was changed from "tool satisfaction" to "emotional satisfaction",and the spiral interaction promoted group unity and formed group morality.It is worth noting that this kind of virtual group gathering resources is used by the anchor to carry out a "sadistic fan" live broadcast,deviating from the original intention of the live broadcast,and the user’s excessive participation causes alienation from reality,falling into the quagmire of "self-touching",and the morality among group members is not always explicit and strong,and it will gradually weaken into a hidden existence with the anchor’s words and action practices.To this end,the online fitness empowerment of fitness live broadcast requires the rational and reasonable application of anchors,users and even platforms.