Research Interaction Ritual Chain Subcultures Of Youth Under The UGC Station B Mode

After entering the new media era,youth subculture has rapidly become popular among youth groups in China.More and more media platforms have begun to seek opportunities for "symbiotic cooperation" with youth subculture groups,and the commercial potential and social value behind this group have also been obtained.Further recognition.Exploring the interactive ecology of the youth subcultural groups on the B station platform,on the one hand,is conducive to the youth subcultural groups maintaining their own sustainable survival and development in the new media era;on the other hand,they can also explore emerging media and youth subcultures such as station B.The strategies and experiences of cultural groups for positive interaction and mutual benefit symbiosis.The research of this paper focuses on the construction and upgrading of the interactive ecology of youth subcultural groups at station B under the UGC model,focusing on the well-known youth subcultural community in China and a typical UGC media platform-bilibili bulletin video network(abbreviated as station B).Take the ACG subculture as a typical case,and use Collins’ "interactive ritual chain" as the theoretical framework for analysis.The author combines the three research methods of participation observation,in-depth interviews and questionnaire surveys.First,the four starting elements of the interactive ritual chain constructed by the youth subcultural group at station B-"virtual presence,access mechanism,common attention,and shared emotions" Summarized and analyzed.Subsequently,this article focuses on the development process of how the interactive ritual chain is constructed,operated,circulated,and upgraded.It is found that there are two types of ceremonial initiators at station B,official and private,and in the interactive ceremony of station B,"group unity" and "collective The formation of"excitement" is inextricably linked with its unique barrage mechanism and the unique emotional bonds of the youth subcultural group.Cultural content creation,symbol dissemination and emotional accumulation based on the UGC model of the B site will also act on the cycle of the next interactive ceremony.However,this simple and circular interactive ritual chain can no longer meet the needs of youth subcultures and platforms.Realizing online fission and expanding offline channels has become a breakthrough for the ritual chain to "break the circle" and upgrade.In addition,from the perspective of "interactive market" and "material market",this article finds that there are not only "cost-motivation" considerations behind many interactive behaviors of station B,but also the indispensable "material investment".Will tend to choose rituals that can obtain high emotional energy returns to participate in,and ritual initiators sometimes need to increase "material investment" in order to adapt to the increasing ritual needs.In summary,the author tried to construct an interactive ritual chain model of ACG subcultural groups at station B.However,in the construction and development of this interactive ritual chain,there are still real problems such as "group loss" and "conflict between media characteristics and interactive rituals",which affect the formation of group unity and the emotions of participants in interactive rituals.In the end,the author also elaborated and reflected on some issues in the acquisition of energy.