With the rapid development of 5G,VR and other mobile Internet technologies,Internet technology and mobile terminal apps are rapidly entering our lives.Both traditional and emerging industries are developing rapidly with the benefit of "Internet+".Internet + skateboarding also has great commercialization potential and sports development value.In recent years,the number of people participating in skateboarding has gradually increased,and it is in the initial stage of development.However,professional information in the skateboard circle is mixed,and information about skateboarding social activities,teaching courses,brand publicity and other aspects is fragmentary.There is no systematic and professional information acquisition channel,which is lack of integrity.The author researches and designs skateboard mobile applications by means of Internet +,and uses Internet + to solve the practical needs of users.The author integrates various aspects such as venue search,teaching courses,product purchase,group activities and brand publicity to form a one-stop service system and provide good user experience.This thesis takes "Quslide" APP as an example to discuss the complete process of mobile application design and brand image design of "Quslide",a sports social platform.From the perspective of content production and communication of the emerging sports APP,it accurately locates the target users of skateboarding,solves the sports needs in the process of skateboarding,and improves efficiency and user experience.The thesis is divided into five chapters.The first chapter mainly summarizes the research background,current situation at home and abroad,the purpose and significance of the topic.The second chapter mainly carried out preliminary research and analysis,and sorted out the opportunity points of the product.The third chapter mainly carries on the user research,adopts the quantitative and qualitative analysis,sort out the user portrait and the user journey map.The fourth chapter designs the product functions in detail,summarizes the information architecture of the product,and completes the interaction design,interface design and icon design.The fifth chapter designs the brand image of the mobile application of Quyu,including drawing LOGO,designing IP image,peripheral design and H5 operation design,so as to create a good brand image for the communication of Quyu.Through the research of this subject,it provides references for skateboarding to explore sports socializing,teaching,e-commerce,brand publicity and online and offline integration by means of Internet +,so as to promote the healthy development of skateboarding. |