A Study On How The Beijing Olympics And Olympic Games Construct The World Imagination Of China's Generation

The study began shortly after the conclusion of the Beijing Winter Olympics.For China’s post-95 generation,Generation Z,the growth of this generation has witnessed the convening and end of the two Beijing Olympic Games,and the Beijing Double Olympics must have a profound impact on its world cognition.The two Olympic Games also spanned the historical process of the new and old media technology revolution and the great changes in the world,and the Z generation that grew up with the Internet expressed their words,memories and imagination about the Olympic Games on the Internet,and the large number of media landscapes presented by the Beijing Double Olympics is the "text" resource that constructs this imagination.In2022,the State Council released the white paper "Chinese Youth in the New Era",placing great expectations on Chinese youth.In this context,it is of certain research value to study how the Beijing Double Olympic Games construct the world imagination and construction logic of China’s Generation Z.Taking Chinese Generation Z as the research object,this paper will focus on the following three questions: 1.What kind of media landscape does the Beijing Double Olympics present,and based on these landscapes,how does Chinese Generation Z understand and imagine the world.2.What kind of world imagination has been specifically constructed by the Beijing Double Olympics? 3.How this imagination dominates its international communication behavior.The study adopts literature and content analysis methods,draws on Anderson’s theoretical ideas of "imaginary community",analyzes the media,culture and socialization factors of the construction imagination of the Beijing Double Olympic Games,and how to shape the cognition and judgment of this generation of young people on the world and form a global imagination.The study also uses in-depth interviews to have in-depth conversations with Chinese Generation Z youth,excavating the specific ways in which this group constructs the imagination of the world,depicting their world perception and imagination,and exploring the emotional intentions contained in these imaginations.Based on literature and content analysis,it is found that the national will,consumption trend and emotional connotation embodied in the Beijing Double Olympics respectively construct the "national community","consumption community" and "emotional community" of the Chinese generation Z,bringing a series of imaginations of the East and the West,China and the world.Based on the in-depth interview method,the three ways of world imagination of Chinese Generation Z are summarized: memory revisiting,public discussion and physical practice,which jointly construct the world imagination of Generation Z.At the same time,using the grounded theory,the four core concepts of the theme are summarized: integration,division,illusion and destiny,and the specific content of the world imagination of Chinese Generation Z is analyzed and the conclusions are organized.Through the discussion of these imaginations and their results,this paper puts forward rethinking the reconstruction and optimization of the world imagination of the young generation in the post-Olympic era,and puts forward specific suggestions for reconstructing and sublimating the imagination following the ideas of media path,body practice path and historical path,so as to achieve the significance of deepening the conclusion and sublimating the theme.