Western Review Of Beijing Olympics

The 29th Olympic Game was of great significance to China. China's negative image in the western societies has been established for a long time, and it poses big obstacle on China's future way of development on the international community as well as the further realize of its influence. The important function of the Olympics to show the host country gave us a good chance to present a real China to the world and sweep away all the misunderstandings, and it was closely related to the improvement and upgrade of our international image and status. The world would undoubtedly focus on China during the game, in order to get the immediate feedback of China's performance, the paper takes four mainstream newspapers in Great Britain as examples and makes detailed analysis of their reports. Trough the mastery of their attitudes and the tendency of the whole society, the paper also provides beneficial advice to the complement of China's national propaganda strategy.