Research On The Communication Features Of "I Am The Successor" Online Classroom From The Perspective Of Convergent Media

The rapid development of information technology has promoted the emergence and rapid development of "convergence media".The communication of ideological and political education is affected by the development of media integration,and its communication environment,communication subject,communication mode and communication channels have ushered in new changes.At the same time,the advantages of media integration are also of great significance to the innovation of ideological and political education communication.Combined with the development of integrated media and considering the platform characteristics of Hunan Education TV,with the policy support of the Hunan Provincial Department of Education,Hunan Province has launched an exploration of online ideological and political education from the perspective of integrated media.From the perspective of the positioning and development of the "I am the successor"online classroom,it takes the online ideological and political courses of primary and secondary schools as the theme,with primary and secondary school students as the core audience,and insists on the seriousness of content and formality in terms of style positioning.Combined with liveliness,to meet the psychological needs of the audience,to achieve the improvement of program communication effect,breakthroughs in program and platform ratings,mainstream media tracking reports,and positive audience evaluation.Judging from the dissemination characteristics of the "I am the successor" online class,the credibility of dissemination is mainly enhanced through multiple dissemination subjects;Innovate the content of communication;in the form of communication,integrate new technologies into variety show packaging to attract audiences;choose communication channels based on audience positioning,and build a three-dimensional communication pattern,so as to improve the communication effect of ideological and political education in primary and secondary schools under the media integration.Through reflection and summarization,this paper proposes to start from the reality of the audience,innovate the content and form,and strengthen the systematic construction of the existing problems such as task-based viewing,ideological and political interpretation,and weakening of the role of the educated in the "I am the successor" online class.,deepen the interpretation of ideological and political theory;innovate interactive mechanisms,improve audience participation and other optimization suggestions.This article aims to interpret the characteristics and optimization measures of ideological and political education communication in primary and secondary schools from the perspective of media integration from the perspective of practical cases,in order to enrich the theory of ideological and political education communication and promote talent training in the new era.