Research On The Influence Of Network Public Opinion On College Students’ Values And Its Guiding Strategies

In recent years,the Internet perpetration has improved quickly in our society,the network has gradually become the field of people’s thoughts.With the help of network media platform,the traditional social public opinion developed into a large scale of network public opinion.College students are the most sensitive to the change of emotion and attitude,and the strongest self-awareness part of the Internet users’ structure.Their values are also the most seriously affected by the Internet public opinion.The university stage is a golden period for the formation of college students’ personal values.Due to the incomplete finalization of College Students’ values and a slight lack of life experience,they are vulnerable to the impact of bad network public opinion in front of the mixed network public opinion.Therefore,it is very important to guide college students to correctly treat the irrational phenomena in network public opinion and establish healthy and positive values to promote the growth of college students.Under the guidance of the value theory of Ideological and political education,this paper has adopted such methodologies as questionnaire,document-reference to conduct this research,to forward the path to guide college students to establish correct values.The first chapter introduces the paper.Mainly discusses the research purpose and significance,analyzes the impact of network public opinion on College Students’ values in China and abroad,and puts forward the innovation and shortcomings.The second chapter summarize the meaning of network public opinion and college students’ values.It mainly defines the concepts of network public opinion and college students’ values,and expounds the Marxist cultural outlook and the carrier theory of Ideological and political education,which is the theoretical support of this paper.The third chapter is the main part of this paper.The influence and reason of network public opinion on College Students’ values.Through the sorting,analysis and summary of the questionnaire data,it is concluded that the positive impact of network public opinion on College Students’ values is to broaden the scope of value cognition,correct value choice and enhance the subjectivity of value expression.The negative effects are: blurring political value identity,depressing the pursuit of life value,distorting moral value choice and misleading consumption value orientation.There are four reasons behind the influence of network public opinion for college students’ value: the harm of western ideological infiltration needs to be prevented,the effectiveness of supervision of network public opinion needs to be improved,and the healthy and upward network literacy of college students needs to be strengthened.On the basis of the previous research,the fourth chapter puts forwards guidance strategy to optimize the negative impact of network public opinion from a multi-dimensional perspective.It mainly puts forward the strategies to guide college students to establish positive and healthy values from four aspects: strengthening network ideological and political education,strengthening the construction of College Students’ network ideology,establishing and improving the network guidance mechanism of collaborative education,and actively improving their own network media literacy.In the face of the double impact of online public opinion on college students’ values,we should actively strengthen students’ ideological leadership,positively improve the positive impact of network public opinion,make multi-dimensional efforts to respond to and eliminate the negative impact of network public opinion on college students’ values,and guide college students to form correct value judgments in the process of using the Internet.