Study On The Path Of College Students' Internet Public Opinion Guidance

Nowadays,with the rapid development of internet,the network shows the great vitality in the college and becomes the significant channel and platform for college students to learn,entertain,discuss and communicate,advise and suggest.Because of the openness,freedom and anonymity of network,the internet public opinion of college students not only include a great deal of positive,healthy and beneficial contents,but is also full of false and inappropriate information.It is easy for the negative internet public opinions and the resulted online group events to impose the negative effect on the political attitude,moral ideas,value orientation,personal psychology and behavior pattern,which will go against the healthy growth of college students and the construction of harmonious society.Accordingly,it presents the new challenge against the guidance of internet public opinion of college students.Based on Marxist world outlook and methodology and referring to related research findings and methods at home and abroad,the author insisted on the combination of theoretical and empirical researches and adopted the methods of literature review and questionnaire.In addition to revealing the existing problems in the guidance of internet public opinion of college students and analyzing the root causes,the tried to propose the path to improve the guidance of internet public opinion of college students.First of all,the research background,research significance and research status at home and abroad were sorted out and summarized,the research thinking,approach and framework were then determined and the investigation in this paper was explained.Secondly,related concepts for the internet public opinion of college students were clarified,the existing problems in the guidance of internet public opinion of college students were explained based on the results of questionnaire and the root causes were further analyzed.Afterwards,the objectives for the guidance of internet public opinion of college students and fundamental principles that should be followed during the implementation were established.Part 4 highlighted the team building,namely performing the detailed explanation and analysis from the angles of optimizing the team structure of internet public opinion and promoting the team quality of internet public opinion.Finally,the author took the innovative exploration in the methods and art for the guidance of internet public opinion of college students from the aspects of the network quality of guidance objects,“time-based” issue of internet public opinion and platform construction of internet public opinion.