Research On The Application Of Short Video In Ideological And Political Education In Universities

Under the background of great changes unprecedented in a century,ideological and political education is endowed with more distinct practical significance.As the forefront of ideological work and the main position of moral cultivation,colleges and universities should grasp the "change","new" and "opportunity" of the current situation.Since the 18 th National Congress of the Communist Party of China(CPC),General Secretary Xi Jinping has stressed many times that the remarkable advantages of new media technology should be actively brought into play to make ideological and political education live,rise and become practical.This requires universities to constantly promote innovative ways and methods of ideological and political work and carry out educational and teaching activities that are popular with college students.Nowadays,as the product of the continuous development of new media technology,short video has gradually become a new field to meet the needs of people’s spiritual life.As the Internet economy continues to erupt and the epidemic prevention and control is becoming more normal,universities are actively using short video platforms to promote social themes,convey positive energy in the fight against the epidemic,help teachers and students "cloud" education,and stimulate the appeal and appeal of ideological and political education.However,short videos not only open up a broader space for college students to learn and communicate,but also bring some negative effects.Therefore,how to improve the effectiveness of ideological and political education in colleges and universities under the background of short video transmission has become an important subject to be explored and discussed urgently.This paper focuses on the two themes of short video and ideological and political education in colleges and universities.Based on the theoretical knowledge of Marxism,ideological and political education and communication and other related disciplines,this paper carries out the subject research by combining literature review and empirical investigation.It mainly includes the following parts: The first part mainly expounds the general definition,main types,prominent features and basic functions of short videos,and explains the connection and relevant application basis between short videos and ideological and political education in colleges and universities.The second part further analyzes the effect of short video as a modern new media on ideological and political education in colleges and universities,and expounds the positive role and negative impact of short video in ideological and political education in colleges and universities.The third part studies and analyzes the application of short video in ideological and political education in colleges and universities by means of questionnaire survey,and summarizes the existing problems and related restricting factors.The fourth part,combining the actual situation of the investigation,insisting on the principle of starting from the actual put forward the concrete path to solve the problem,one is to follow the short video application in the ideological and political education standards,the second is to promote the work of ideological and political education team ability,three is educating function of colleges and universities play a short video platform,four is the innovation way short video application in the political education class,Fifth,to build the guarantee mechanism of short video education in colleges and universities.The rapid popularity and widespread popularity of short videos provide new ways and channels for mainstream ideological work.Universities firmly grasp the dominant power and initiative in this emerging public opinion field,which is not only conducive to enhancing the content attractiveness and audience affinity of ideological and political education,but also can build a new position with infectious and influential power for telling new stories and conveying new visions of ideology and politics.