Research On Discourse Transformation Of Ideological And Political Education In Colleges And Universities Under The Background Of Short Video Communication

In recent years,with the continuous development of new media technology,short video platforms stand out.Because of its low threshold,wide audience,rich content and other characteristics,short video shows an explosive growth trend,and has become one of the main carriers of current information transmission,which is highly sought after and loved by college students.Short video,with its massive content,rapid transmission,multiple subjects,intelligent push,novel forms and other characteristics,has brought about a great change in the content of information transmission and discourse expression.The ideological and political education in colleges and universities is the value and concept education mainly targeted at young college students.As one of the intermediary and elements of the implementation of the ideological and political education in colleges and universities,discourse actively guides them to adapt to the development of The Times and meet the needs of college students.It is an important subject for colleges and universities to carry out the fundamental task of cultivating morality and educating people through the ideological and political education work.Centering on the theme of "Discourse transformation of ideological and political education in colleges and universities under the background of short video communication",this paper combines research methods such as literature research method,systematic analysis method and multidisciplinary crossover method,follows the research idea of linking theory with practice and finding solutions to problems,and aims to explore the path of discourse transformation of ideological and political education in colleges and universities under the background of short video communication.Firstly,it analyzes the necessity and possibility of the current discourse transformation of ideological and political education in universities.This paper explains the necessity of discourse conversion from the existing problems of traditional discourse and the changes of discourse needs in the new era,and points out that short video communication brings opportunities for discourse conversion and provides possibilities for discourse conversion in the aspects of discourse resources,discourse influence,discourse subject,discourse context,discourse expression and discourse transmission form.Secondly,the paper discusses the challenges faced by discourse conversion.Short video transmission also forms impacts and challenges to the discourse conversion of ideological and political education in universities.In the face of challenges,the paper focuses on analyzing the causes of the challenges.Finally,the paper expounds the path of discourse conversion,points out that the positive effectiveness of short video communication should be transformed into the leverage point of discourse conversion of ideological and political education in colleges and universities according to the reasons for the possibility and challenge of conversion under the current background,and points out that in the background of short video communication,discourse conversion should be realized from five aspects: Updating the idea of discourse,promoting the subject dialogue,promoting the modernization of the content,improving the flexibility of expression,and attaching importance to the purification of the communication platform,in order to enhance the effectiveness and pertinence of the discourse of ideological and political education in colleges and universities,so as to make the ideological and political education work in colleges and universities more realistic,more down-to-earth and more dynamic.