Research On The Application Of Douyin Short Video In Ideological And Political Education In Universities

The support of national policies and the rapid development of mobile Internet have promoted the blowout development of mobile short videos led by Douyin.Douyin short videos have also become another phenomenon-level social platform after We Chat and Weibo.Nowadays,the vibrato short video has not only become an important field for the current cultural dissemination and ideological confrontation,but also a mainstream social platform for young people in the new era to express their ideas and show their individuality,which has profoundly affected the thinking and behavior of contemporary college students.In 2016,General Secretary Xi Jinping pointed out at the National Conference on Ideological and Political Work in Colleges and Universities: "To do a good job in ideological and political work in colleges and universities,we must adapt to the situation,advance with the times,and be updated with the situation.We must use new media and new technologies to make work alive and strengthen.The sense of the times and attractiveness.” Therefore,how to avoid the risk crisis of Douyin short video,give full play to its superior characteristics,make it serve the ideological and political education of colleges and universities,and let the ideological and political "shaking" of colleges and universities is a new opportunity for college ideological and political Important topics for educators to study.This article follows the principle of combining theory with practice,starting from the ideas of proposing,analyzing,and solving problems,using literature research,questionnaire survey and case comparison methods to carry out research.This article focuses on the dialectical relationship between Douyin short video and ideological and political education in colleges and universities,and takes Xi Jinping’s important discourse on ideological and political education in colleges and universities,the theory of ideological and political education carrier and the theory of use and satisfaction of communication as the theoretical support of this article.Through empirical research,we have learned the status quo of the application of Douyin short video to ideological and political education in colleges and universities,and found that the content of ideological and political education in the application of Douyin short video to ideological and political education in colleges is not strong,the platform influence is not enough,and the management mechanism is not yet available.For sound problems,the reasons for the problems are further analyzed: the homogeneity of the push content is lagging,the platform lacks interactive linkage,and the lack of operation team management.The case analysis and comparison of the A and B schools confirms the rationality of the reason analysis.Finally,it is proposed to produce authoritative,practical,and time-sensitive short video content;to build an official Douyin account in colleges and universities that meets its own characteristics,explore the dual-track operation of "shaking" classrooms and traditional classrooms,and promote the construction of colleges and universities’ ideological and political education platform matrix;Strengthen the supervision of public opinion in colleges and universities,build a professional team and improve the management mechanism of college students’ media literacy to optimize the strategy of colleges and universities for the application of vibrato short video.In the context of the new era,colleges and universities should firmly grasp the "bull nose" of Douyin short videos,strengthen the construction of colleges and universities in terms of content,platform,and management,and promote the high integration of ideological and political education and new media in colleges and universities.,To help improve the effectiveness of ideological and political education in colleges and universities,so that college students in the new era are willing to learn,take the initiative,and learn ideological and political education with heart.