Research On Operation And Management Of Genting Snow Park Under Background Of Winter Olympics

The Beijing Winter Olympics is of great significance to promote the development of my country’s ice and snow industry.The achievement of the grand goal of "300 million people participating in ice and snow sports" proposed by General Secretary Xi Jinping depends to a large extent on the success of the Beijing Winter Olympics and the important part of the post-match Olympic legacy-the Olympics.Full use of venues.Therefore,research on the pre-match and post-match operations of the Olympic venues will have important practical significance.This article selects Genting Ski Park to conduct a case study,discussing the three core issues of the operation and management of Genting Ski Park:operation input,resource conversion,and operation output.It aims to find an operation management optimization strategy for Genting Ski Park for reference and reference by relevant departments.This article takes the operation and management of Genting Ski Park as the research object,adopts literature method,case study method,expert interview method,field research method and other research methods to summarize the basis of the venue’s affiliation,organizational structure,funding status,and service content provided.To find out its existing problems and shortcomings,clarify the advantages and possible difficulties of the operation of Genting Ski Park,and propose corresponding countermeasures for optimizing the operation of Genting Ski Park.The conclusions of this study are as follows.1.In terms of resource input,the construction of Genting Snow Park has sufficient funding sources,using environmentally friendly,energy-saving,and green materials for construction;the site selection is reasonable and convenient;and the natural resources are abundant.The operation is mainly geared to mid-to-high-end consumer groups.However,operating funds are relatively short,and the ability to maintain operations is insufficient.The company’s structure is relatively complete,but the structure is unreasonable.The venue facilities are well-equipped,and the hotel facilities are complete,but the venue facilities are not fully utilized.Human resources are relatively abundant,but the staff training system is not perfect.Genting has developed the Secret Garden skiing app to provide skiers with convenient and quick ski booking services2.In the process of resource conversion,the service content design is relatively comprehensive,mainly including public activities,sports event management activities,and commercial business activities.The service pricing strategy is perfect,favoring high-consumption groups,but the supporting services do not meet the corresponding standards.The service promotion strategy is diversified and the brand benefit is better.3.In the resource output,the main operating income source of the venue is single,and the operating cost is high.Operational output capacity is average,and there is much room for improvement.4.The operation of Genting Ski Park has the following problems:the construction cost of Genting Ski Park is too high,the operation pressure is high,the operation efficiency of the venue is low,the main source of revenue of the venue is single,the shortage of professional and technical personnel in Genting Ski Park,the shortage of customers in the non-snow season,ski High costIn order to achieve efficient operation of Genting Ski Park,this article puts forward the following suggestions:1.Continue to promote the holding of various ice and snow events,continue to undertake high-level events and professional events,expand leisure sports events,and attract family-based participants to join.2.Guide the differentiated and characteristic development of the ice and snow tourism industry,raise the threshold and cost of operation imitation in four seasons,and create characteristic projects.Develop business tourism,tap the characteristics of business tourism,and provide a unique travel experience.3.Continue to expand and consolidate the consumer group of Genting Snow Park,cooperate with universities and cooperate with enterprises.Speed up the upgrade of service quality and provide high-level services.Provide barrier-free facilities to enhance city functions and enhance the city’s international influence4.Strengthen the guarantee for the operation and management talents of Genting Snow Park,focus on cultivating a professional venue operation and management team,a professional large-scale event organization service management team,and a professional ice and snow industry popularization education team.With professional track construction talents,safety protection,professional equipment maintenance personnel are needed,and a large-scale event market development team and a professional coaching teacher team are also needed in terms of post-match operations.Genting Snow Park should closely integrate with colleges and universities to jointly cultivate professional coaches,management talents,and operation talents.5.Genting Snow Park has realized continuous reinvestment.After the game,the temporary facilities will be demolished,and the aging facilities will be improved.The existing equipment will be continuously upgraded after the game.For professional events,it is necessary to retain the professional track and infrastructure,and for the public snow and ice parts to immediately dismantle the useless track,even if the aging and damaged facilities are improved,for the middle and high-end people,the venue should be planned in line with their consumption habits and provide better facilities.More high-level seats,increase high-end catering services,and improve the experience of watching the game.6.Actively build Genting Snow Park to become a popular ski base.In the postmatch reconstruction,it should be noted that its functions and layout must meet the needs of the event.In the construction of the venue,the requirements of beginners and junior skiers are mainly required to reduce the difficulty of skiing and provide convenience for the masses to ski.7.Continuously develop Genting ’s intangible assets to increase economic returns,look for tenants after the game,attract strong title sponsors,and increase Genting’s long-term income.With the help of the brand influence of the Winter Olympics,Genting Snow Park maintains relations with national government departments,actively cooperates with government research,and promotes the brand’s global reputation through national publicity.