| In the context of the new era,digital transformation has become an inevitable choice for the development of various industries.Digital technologies represented by cloud platforms,Internet of Things,cloud computing,big data and other technologies are gradually being used in business,and actively integrated with industry development under the strong promotion of digital technologies.In the digital transformation,fitness venues can effectively solve the problems of management and miscellaneous by realizing digital services and digital venue operations.In the context of digital transformation and the promotion of the digital economy by the new crown epidemic,this research adopts literature research methods,case analysis methods,expert interview methods and field survey methods to conduct research,combined with operation management theories to analyze the digital transformation of fitness venues.First of all,starting from the field inspection of fitness venues,we will investigate and research three different types of fitness venues,Snow Bailey Indoor Ski Hall,Stark Fitness Studio,and Xin Ling Yoga,and analyze the application of fitness venues in the process of digital transformation.Situation,development advantages and difficulties of transformation.Combined with the digital development experience of industries that have been more successful in digital transformation,such as the banking,automobile,and retail industries,it starts from three aspects: theoretical demand management,supply management,and supply chain management of operation management.Explore how fitness venues carry out digital transformation in their operation and management.It further summarizes the problems and dilemmas of fitness venues in the process of digital transformation,and proposes digital transformation countermeasures based on the problems discovered and industry development experience,and provides theoretical assistance for the development of fitness venues.Research has found that in the current digital age,fitness venues are also making positive changes,with service concepts,production factors,and product involvement all infiltrating digital features.The integration of digital technology means that the services of fitness venues are more diversified,personalized and interesting.However,in the process of accelerating the development of fitness venues by digital technology,some difficulties have been exposed,such as lack of government supervision and lack of laws and regulations;there is no industry in the transformation of venues.Standards and lack of overall planning;venues lack effective ways to transform,and the utilization of digital information is too low;there are few digital professionals in the society,and venue employees have low digital literacy.All this restricts the digital transformation of this fitness venue.The government needs to speed up the layout of digital fitness venues,clarify the digital development norms of fitness venues;strengthen digital technology support,increase technical input in product services and operation management;build a digital ecosystem,fully embody the advantages of digital transformation in fitness venues;increase complex types Cultivation of digital talents;ultimately creating a competitive fitness venue. |
