Research On Operation Management Improvement Of A Ski Town Under The Background Of Beijing Winter Olympic Games

As an important Olympic heritage,many stadiums and gymnasiums of the Beijing Summer Olympic Games are still playing their value.They have also laid a solid foundation for the successful bid for the 2022 Beijing Winter Olympic Games.At present,the opening day of the 2022 Beijing Winter Olympic Games is getting closer and closer.This winter Olympic Games will not only hold events in Beijing,but also hold some events in the area where a ski town is located.Holding events in this area is not only of great significance for the stable and sustainable operation of many ski resorts in the region,but also further enrich and develop their operation mode It is of great significance to form diversified operation and promote the integrated development of sports town and Beijing,Tianjin and Hebei.At present,the investment mode of ice and snow stadiums and supporting infrastructure in this area is mainly the combination of domestic capital and foreign capital;in this context,the improvement and improvement of operation management is of great significance for the marketing of a ski town and the utilization after the Winter Olympics,and also has an important reference for the imperfect areas to be improved.The research not only provides services for the successful hosting of Beijing Winter Olympic Games and the continuous,stable,efficient and diversified operation of ice and snow venues,but also provides services for promoting the economic integration of Beijing,Tianjin and Hebei.The full text is divided into seven chaptersThe first chapter is the introduction,which mainly expounds the research background,research purpose and significance of the article;through the integration of relevant literature at home and abroad,it discusses the research status of scholars at this stage,and makes comments;after that,it introduces the research content of the article,describes the research methods,and further lists the technical route of the article.The second chapter is the theoretical basis of the operation and management of a ski Town,which respectively expounds the stadium operation management,sports product marketing management,and then expounds the public goods theory and 4Cs theory,which are the theoretical basis for the research on the operation management improvement of a ski town.The third chapter analyzes the current situation of a ski town by combining the relevant theoretical basis and data,and points out the problems existing in the operation of a ski town by combining SWOT analysis,expert interview and 4Cs theory analysis.In the fourth chapter,combined with the case analysis of the operation and management of sports towns at home and abroad,it further puts forward the Enlightenment of these cases for the operation strategy improvement of a ski town.Based on the previous chapters in Chapter 5,four suggestions are put forward to improve the operation and management of a ski townChapter 6 is the conclusion and prospect.It summarizes the research content and conclusion of this paper,and points out the current research limitations and future research direction.