Research On The Influencing Factors Of The Diffusion Of Digital Rural Policy

With the rapid development of internet information technology,digital technologies such as big data,cloud computing,blockchain,and artificial intelligence have injected new vitality into the development of agriculture and rural areas,and the concept of digital countryside has emerged.Digital countryside is an endogenous process of agricultural and rural modernization and transformation,accompanied by the application of networking,informatization,and digitization in the development of agricultural and rural economy and society,as well as the improvement of farmers’ modern information skills.It is an important content of the construction of digital China and one of the important paths to achieve rural revitalization.After the 18 th National Congress,the Central Committee of the Communist Party of China attached great importance to the construction of digital rural areas.The central government introduced a series of policies to support the development of digital rural areas,and local governments actively responded.As a result,digital rural policies gradually spread throughout the country.Therefore,this article takes 277 prefecture level cities in China as the research object to understand the current situation and trends of the diffusion of digital rural policies in China,and constructs a theoretical framework based on policy innovation diffusion theory,TOE theory,etc.Using event history analysis methods,empirical tests are conducted on the influencing factors of innovation diffusion of digital rural policies in China.Based on the research conclusions,corresponding policy recommendations are proposed to promote the benign diffusion of digital rural policies,Provide beneficial insights for rural revitalization and digital China construction.The research results show that by 2023,282 prefecture level cities in China have adopted digital rural policies,with an adoption rate of 96.34%.From the perspective of the temporal characteristics of diffusion,under the active promotion of the central government,the diffusion of digital rural policies presents a non-progressive R-shaped diffusion curve,achieving explosive diffusion in a short period of time.In space,the main diffusion path is from east to west,from south to north,and the proximity effect is very obvious.The types of mechanisms exhibited by innovation diffusion are learning,competition,imitation,and coercion.Among the influencing factors,the number of mobile phones at the end of the year,financial resources,the education level of the municipal party secretary,industrial structure,regional location,and proximity pressure have a significant impact on the diffusion of digital rural policies.There is no significant relationship between the amount of internet broadband access,talent reserve,age of the Municipal Party Secretary,gender of the Municipal Party Secretary,administrative level,economic development level,and pressure from superiors and the occurrence of digital rural policy innovation and diffusion.Based on the above conclusions and the current practical needs of policy innovation diffusion in China,policy recommendations are proposed from optimizing the mechanism for selecting and employing government agencies,building a communication and exchange network for policy innovation,increasing support for policy innovation resources,and improving the scientificity of policy adoption according to local conditions.