Research On The Construction Strategy Of The Discourse Power Of Network Ideological And Political Education In Colleges And Universities

With the advent of the digital era,the internal and external environment of the discourse syste m of ideological and political education in college has undergone profound changes,which has not only had a significant impact on the innovation and development of ideological and political educati on in university,but also become a major topic that many disciplines,especially Marxist theoretical disciplines,must pay attention to.This article focuses on the construction of this major theoretical a nd practical problem in the discourse system of ideological and political education in college,clarifi es scientific research ideas,builds a feasible research framework,and carries out systematic discussi on and innovative elaboration.The definition of the core concepts such as the digital era,the discour se system of ideological and political education,the systematic combing of the important statements of classic writers,especially General Secretary Xi Jinping,on the discourse system,and the rational absorption of Western discourse theory are the basic work of all research.Comprehensively graspin g and deeply revealing the reality,keenly seizing the favorable opportunity,clearly understanding th e difficulties faced,and deeply analyzing the root causes of the problem are very important for the c onstruction and research of the discourse system of ideological and political education in college in the digital age.On the basis of full understanding and deep grasp of the real situation,we must draw on the theory of discourse analysis to deeply reveal and systematically present the three main dime nsions of discourse expression,discourse content and discourse dissemination,so as to provide a th eoretical basis for its scientificity,systematicness and integrity.Based on the above research,from t he ideological level,we pay attention to the four levels of value guidance,actively set topics at the c ontent level,innovate the education model at the practical level,and improve digital literacy at the a bility level.The main strategies are comprehensively and systematically put forward and establishe d,and finally ensure the targeted and systematic countermeasures for the ideological and political e ducation discourse system of colleges and universities and feasibility.