Governance On Network Public Opinion Of Emergencies In Colleges And Universities

As the Internet develops in a high speed and the social media has been extensively used,the offline transmission impact of any emergency may be brought to the online,so the online public opinion will be triggered.As the social subjects with high attention,colleges and universities have particularly obvious above situation due to the features of active and diverse thoughts of teachers and students here.In addition to affecting the normal teaching management order,the occurrence of network public opinion for emergencies in colleges and universities has also damaged the image and reputation of the school.Therefore,the attention of many universities and scholars has been attracted on how to effectively implement public opinion governance.Although most colleges and universities have established relevant work systems,many deficiencies are still found to exist in terms of governance effectiveness.Considering this point,this research aims at providing theoretical analysis and countermeasures for the enhancement of network public opinion governance capacity of colleges and universities.In this thesis,the literature analysis method is firstly used to study the domestic and foreign literature related to emergencies in colleges and universities,network public opinion,and network public opinion governance in colleges and universities,the shortcomings of current research are analyzed and summarized,these are taken as the focus and direction of this study.In the meantime,the definition of the concept is completed on this basis,the research boundary is clarified,and the theoretical basis of the thesis is determined.Secondly,the hot network public opinion cases in colleges and universities from 2019 to 2022 are studied to summarize the types,features,and evolution process of current network public opinion events in colleges and universities.On the basis of case analysis,the previous scholars’ research results are combined,the key factors generating impact on the popularity of network public opinion are selected,in which the event types,response measures of governance entities,opinion leaders,information asymmetry and so on are included.Thirdly,the independent variables are selected in accordance with the selected influencing factors,a questionnaire is designed,and the collection of data is conducted;the empirical analysis is done through the use of SPSS software,and the good reliability of data is confirmed through reliability and validity test.After that,the correlation analysis,regression analysis,variance analysis,and other methods are adopted to conduct data analysis and research,and the significant impact of the four factors on the popularity of network public opinion is ultimately confirmed.Fourthly,the problems and causes of current network public opinion governance in colleges and universities are analyzed based on the implementation of public opinion governance work in colleges and universities in hot public opinion cases and the degree of grasp of the aforementioned influencing factors in the process.The lack of pertinence in public opinion governance,the need to enhance crisis response capabilities,the lack of cooperation and role of governance entities,the neglect of the emotional feelings of the public,the insufficient degree of information disclosure,the disconnection of online and offline linkage in the governance process and so on are included as the problems.Finally,the countermeasures and suggestions are put forward to improve the governance level of online public opinion in colleges and universities in a targeted way,in which the strategic choices and work priorities based on different types and nature of events,multi-dimensional enhancement of crisis emergency response capabilities,perfection of collaborative governance participated by multiple subjects,enhancement of public emotion relief through the use of emotional governance,transparency and openness of information and restoration of self-image,coordination of online and offline system governance strategies,update of public opinion governance concepts,strength of communication skills and so on are included.