Research On The Development Strategies Of Qinghai Government-Led Exhibitions

Government-led exhibition refers to the type of exhibition that provides public services in the process of holding an exhibition with the government as the leader and the participation of relevant industry enterprises,service institutions and other subjects.It is one of the characteristics of China’s exhibition economy,with the purpose of improving the local image and promoting industrial development.Through the exhibition platform,we can connect supply and demand and match demand in a short time,and build an exhibition and trading platform for exchanges and cooperation among industries,regions and countries.The quality of exhibitions in different regions is basically consistent with the degree of local economic development.Compared with the developed areas in eastern China,there is a certain gap in the number,scale and influence of government-led exhibitions in Qinghai Province.After investigation,it is found that the government-led exhibitions in Qinghai Province still has some problems,such as the lack of strong willingness of exhibitors to participate in depth,the lack of prominent coupling promotion between the exhibitions and related industries,the lack of orderly operation and management,the single source of funds,the need to optimize and improve the service,and the low degree of informatization and internationalization,and the effect of the exhibition is not significant.The reason lies in the limited visibility and influence of government-led exhibitions in Qinghai Province,the insufficient role of industry leading and trend highlighting,the imperfect organizational structure of supervision,the low degree of marketization,the level of exhibition services needs to be improved,the insufficient use of information means,and the exhibitions do not hold international certifications.According to the new public service theory and public governance theory,it is necessary to understand the will of exhibitors and help them achieve interests,and establish the concept of collective and shared public interests.The exhibition decision should reflect the will and requirements of exhibitors.Through cooperation,consultation and partnership,it establishes the common goal of promoting the development of government-led exhibitions,and manages government-led exhibitions.The government,enterprises,associations and other organizations cooperate to manage exhibition affairs and provide public services to meet the actual needs of the development of government-led exhibitions in Qinghai Province.Therefore,it is necessary to enhance the popularity and influence of the exhibitions,promote the development of related industries to form positive interaction with the exhibitions,improve the organization and management of provincial exhibition industry,improve the market-oriented operation level of government-led exhibitions,enhance the service and construction capacity,promote the professional development of the exhibitions,strengthen the information construction,enhance the internationalization level,Various measures should be taken to solve the problems in the follow-up links of the government-led exhibitions in Qinghai Province from preparation to evaluation,so as to realize the benign development of the government-led exhibitions in Qinghai Province.