A Study On The Construction Of County-level Financial Media Center In China

County-level financial media centers are located at the nerve endings of the media system of "four-level stations" in China,with the largest number and the closest distance to the masses,which significantly affects the media pattern and public opinion ecological environment in China.In order to promote the innovation and development of mainstream media,since the second half of 2018,the state has issued a number of policies to promote the construction of county-level financial media centers.The number of county-level financial media centers across the country is growing explosively.As of 2021,the county-level financial media centers have basically achieved full coverage nationwide.As a media institution of integration construction,what is the current situation of the construction and development of county-level financial media center,what problems exist,and how to promote it?Completing the smooth transformation from traditional media institutions to new media units is the problem that this paper wants to study and analyze.In this paper,eight county-level financial media centers in a province and C city in central China are selected as research cases for detailed investigation,and the problems and reasons in their construction are discussed.First of all,this paper describes the concept of the county-level financial media center and the related theoretical basis of public management,as well as the development background and construction of the county-level financial media center.This paper expounds the importance of the construction of the county-level financial media center.Subsequently,from the dimensions of construction time,organizational structure,content construction,capital income and talent development,eight county-level financial media centers were analyzed by using literature research,data statistics,comparative study and questionnaire survey.This paper summarizes the common problems in its construction,such as formalization of construction,weak media influence,shortage of funds and lack of talents,and analyzes the causes of the problems,and finds out the key pain points in the construction of county-level financial media center in China: the traditional system and mechanism of public institutions can not meet the needs of the new development of financial media.Finally,In view of the problems in the construction of county-level financial media,combined with the construction experience of advanced county-level financial media in China,some suggestions are put forward for the construction of county-level media center.