Research On The Construction Of “Agricultural Media Convergence Platform” At Provincial Level

With the fast development of short video and we-media,as the carrier of the new media,mobile Internet presented an explosive speed of development in China.Traditional media,such as television and newspapers,are facing severe challenges in the aspects of living space and development.Exploring trend of development of new media,summarizing the regular development patterns of new media,gasping new development opportunities of new media,fully unitize multi-channel resources,such as Weibo,We Chat,Mini Programs and applications,constructing one-stop mobile media platform,which become the new driving force of provincial agricultural information dissemination.This essay is based on cases of Jiangsu province,analyzing three kinds of integrated media platforms which have been built,including agricultural technology APP,rural channel We Chat mini application and leisure rural tourism APP.Summarizing construction experiences of these platforms in terms of spread content and spread effect,summarized,and its enlightenment to the construction of provincial agricultural integrated media In order to understand their opinions and feedbacks on the current effect of agricultural information spread and their expectations on the construction of provincial agricultural integrated media platform.I suggest that the strengthen the effectiveness of agricultural information dissemination should take the breakthrough point of construction of provincial integrated media platform,take deep integration as the criterion,take optimization approach as the starting point,and take innovation and reform as the path.With the mobile client of agricultural information service as the carrier,adopting the 1+N organizational structure which could integrate the channel human platform resources of provincial agricultural media,unite with central media upward,contact with other provincial media horizontally,and aggregate media resources at city(county)level downward.Create a new integrated media center which can edit and distribute agricultural information,release and multiple the effect of agricultural information dissemination.To optimize the content production of the platform,strengthen the technical support of the center,combine the non-profit nature of the platform operation with marketization,innovate the personnel training and use mechanism of the platform,and form a complete network system for the development of agricultural integrated media platforms.Through the competitive edge of provincial agricultural integrated media and constantly enhance the provincial agricultural financial media propagation force Guide force influence the credibility,play a better guide agricultural publicity information technology training and technology exchange market Production and marketing docking comprehensive functions of cross-border cooperation,promoting the fusion of provincial agricultural promotion platform development and transformation and upgrading.