Case Study-Sichuan Provincial Government Promote The Development Of The Publishing Industryby Optimizing The Governance Tools

Since the 18 th National Congress of the Communist Party of China,China has identified the construction of a socialist cultural power as an important historical task in the new period.The report of the 19 th National Congress of the Communist Party of China has made it clear that cultural construction is positioned in the overall layout of the construction of socialism with Chinese characteristics,and the publishing industry,as the main force of cultural construction,is the key to implement the strategy of building a socialist cultural power.In recent years,the CPC Central Committee has placed the press and publication work in a more important position.After the institutional reform in 2018,the press and publication work was directly under the leadership and management of the Publicity Department of the CPC Central Committee.In 2019,the General Office of the CPC Central Committee and The General Office of the State Council issued《Opinions on Strengthening and Improving The Publication Work》,which clearly put forward to strengthen the construction of the content,deepening the reform and innovation.《The Regulations on the Publicity work of the Communist Party of China》issued by the CPC Central Committee also put forward higher requirements for the publishing work.The publishing industry should constantly guard the main position,act as the main force,sing the main melody,provide high-quality publishing products and services for the sustainable and healthy development of the economy and society,and constantly meet the people’s yearning for a better spiritual and cultural life,can further promote the development and prosperity of culture.In view of the fact that Sichuan is one of the earliest provinces in China proposed to build a strong publishing province,Sichuan Province has always attached importance to publishing.This paper takes Sichuan Provincial government’s optimizing governance tools to promote the development of publishing as an example,takes the theory of government governance,classification of government tools and selection of government tools as it’s theoretical basis,through research methods of literature research,empirical research,etc.,the relatively complete information and data of optimization governance tools of Sichuan Provincial government were obtained.This paper deeply analyzes the optimization practices of compulsory tools、voluntary tools and hybrid tools in the publishing industry governance process of Sichuan Provincial government in recent years,to sum up the experience and enlightenment of Sichuan provincial government in optimizing governance tools to promote the development of publishing.Based on the above present situation analysis and the rexperience,this paper puts forward three suggestions.The first is to use mandatory government tools in a scientific way to fully release the momentum of the government;The second is to use voluntary government tools multidimensional to improve the cultural service efficiency of the publishing industry;The third is to use hybrid government tools precisely to enhance the competitiveness of local publishing market.This study has enriched the theoretical research on government governance tools,in order to provided some feasible experience and reference for the development of the national publishing industry.