Research On The Business Model Of YH Company’s Pension Service

With the advent of the silver economy,profound changes have taken place in the quality of life and consumption levels,i.e.consumption patterns,among the elderly.An important and urgent issue that needs to be addressed at present is how to cope with the range of problems associated with ageing actively and how to respond to the development trend of population ageing.For this reason,China has accelerated the active deployment responses to population ageing,made efforts to improve the policy and system on ageing,promoted the collaborative development of the elderly care business and the elderly care industry and promoted the high-quality development of the elderly care service industry.However,in the process of China’s rapid advancement into an ageing society,the characteristics of the elderly such as advanced age,empty nest and smaller families are concentrated in cities,a great rigid demand for market-based elderly services are undoubtedly from the strong demand for urban elderly services,the weak self-sufficiency of families and the strong purchasing power.Senior care providers are facing unprecedented challenges and opportunities as a product of our social development and changes in family structure.Based on pension service enterprises,this article takes YN Company as the research object.Taking the current problems and future development direction of YN Company as the premise,this paper makes a comprehensive analysis and research on YN Company’s The macro environment,industry competition environment and internal environment and other aspects by using Maslow’s hierarchy of needs theory and industry consolidation theory,PEST analysis and SWOT analysis.Take the representative innovative pension model in domestic well-known old-age care enterprises as a reference,and combine with the actual situation of YN Company,summarize and put forward relevant suggestions to explore the most feasible pension model for YN Company’s development.The business model of YN Company is constructed by using the theoretical tool of "Wei Zhu Six Elements".In order to effectively run the business model of the company,the corresponding safeguard measures are further put forward.The business model of YN Company analyzed and designed in this paper will build the large-scale old-age care institution in operation into a "pension complex" combining medical care and health.On this basis,the resource advantages of the old-age care institution will be brought into full play,the institutional old-age care will be linked to the home-based community for the aged,forming a chain pension service model of "pension institution+community+ home",and a smart old-age community will be built by technology.The new business model gives consideration to both economic and social benefits,and it has seized the opportunity of silver economic policy dividend brought by the aging society.This new business model can not only give full play to the advantages of existing large-scale old-age care institutions,but also use new technologies to realize smart home-based community old-age care,it can realize the full coverage of the "9073" old-age care model,so as to meet the diversified and multi-level needs of old-age care services,taking into account both economic and social benefits.