| The development of media under the boost of digital information technology breaks through the time-space constraints,presenting a "deep mediatization" landscape of "disembedding integration",and promoting fundamental changes in human society with communication as the core,all social aspects such as politics,economy and culture are shaped by media law."Network Nationalism",accompanied by the synchronous development of Internet technology,is no exception.Based on this,this paper focuses on the latest practice of current social network nationalism,which is integrated into the daily life of the public and related to life details such as food and clothing consumption,entertainment activities and so on,uses network ethnography,literature research and case analysis method,combines the perspective of mediatization,selects three popular social media platforms represented by Weibo,Xiaohongshu and Bilibili.On the basis of understanding their differentiation and unique operation rules,combining "2022 Beijing Winter Olympic Games" and other current typical cases,this paper explores the cross-platform action logic,practical motivation and social effect of network nationalism among various media fields,and understands the mutual construction relationship between the whole process of its action and media mechanism thoroughly.Therefore,we comprehensively and objectively know the new action characteristics that are present in the background of digital development,such as daily,ubiquitous,dynamic and speculative,regard its positive significance and negative impact with a dialectical view,and finally propose the corresponding future development strategies from the official government,social mass and media platforms. |
