| The “pink-group” network nationalist group has continuously grown and expanded in the new media technology environment in recent years and has frequently appeared on the media.In particular,after the “Death of the Emperor” incident,the word “little pink” was known to a wide audience.The powerful power of the “pink-group” shocked the public opinion community.They took part in the collective mobilization of fan groups to actively participate in the The construction and production of national significance has refreshed the understanding of the cultural elites and the academic community about the subculture groups in the post-1990 and post-Millennium era.It has also brought out the academic community’s research on the nationalism with “Little Pink” as the main body of practice.Theoretical and cognitive blind spots.Therefore,it is of practical significance to investigate the “pinkgroup.”But the “pink-group”has been badly stigmatized since it entered the public eye.The author through the study found that "a little pink group" is not the popular cognition "brain-dead" image,but a disciplined,organized groups of people,they in actively pursuing social identity through various ways.The author combines the present era background,on the basis of the social identity theory Tajfel and Turner,combining previous research results,divides into the social identity within the group identification and outside two aspects of group identification.The study found that identity discourse,identity practice,and recognition ceremony were linked together to form the inner group identification of "little pink".The "small pink" group actively pursues the external group identification through favorable social comparison,such as patriotism as the basis,promoting the exchange and dialogue as the purpose,and reflecting the conclusion as the node.But the author also found in "pink" groups pursue also exist certain problems in the process of social identity,group appeared in the process of construction,similar to an "extreme" orientation,"game" mentality and participate in the existence of the gap,it is these problems led to a group of "small pink" outside groups ofcognitive single and one-sided reports.Through in-depth interviews,the author further learned that the "small pink" group did not disappear after realizing these problems,but actively sought to solve the strategy and further reached the social identity.Specific include:1.Strengthen inner group identification.Rational attack in practice;Actively strive for the right of discourse in media use;Reaching emotional empathy.2.Regroup the group identity in the comparison of out-group groups.Create a sense of belonging through social creation;Purifying group purity through social mobility. |
