Government Function Fulfillment And Optimization In Rural Tourism Development

From 2004 to 2022,the state used the No.1 Document of the CPC Central Committee to pay attention to agriculture,Rural areas and farmers have increased for 19 consecutive years.The report of the 19 th CPC National Congress proposed the rural revitalization strategy,which is a major decision and strategic plan for the work of agriculture,rural areas and farmers.The fight against poverty has made amazing changes in rural areas.At the beginning of the 14 th Five-year Plan,consolidating and expanding the achievements in poverty alleviation,giving full play to the advantages of rural characteristic resources and developing rural tourism is an effective way to promote the integrated development of primary,secondary and tertiary industries in rural areas,improve the rural living environment,and broaden the income channels for farmers,which is of great significance to comprehensively promoting rural revitalization.How to maximize the potential of rural tourism resources,easy to develop,market demand,investment,quick effect,strong driving ability and other advantages,to help rural revitalization,the government’s overall planning,public services,industry supervision,publicity and marketing,talent construction and other functions,is particularly critical.This paper mainly analyzes the functions of B municipal government in the development of rural tourism.First,the concepts of rural revitalization strategy,rural tourism and government functions are defined.Second,Detailed basic information is collected through field investigation of rural tourism cultural tourism resources and tourism infrastructure construction in B City,questionnaire survey of tourism-related enterprises such as rural tourism operation units and tourism homestay enterprises,and interview with tourism administrative departments.Through the analysis,it is concluded that there are some problems in the performance of functions,such as the lack of development planning layout,the lack of overall planning of public services,the lack of perfect supporting facilities for tourism products,the lack of tourism market industry supervision,the lack of tourism promotion and marketing,the lack of tourism professional personnel construction and the lag.Finally,in view of these problems,the following countermeasures and suggestions are put forward: scientific planning of industrial development layout,improving the construction of public services,strengthening the cultivation of tourism products,improving the supervision level of tourism industry,creating brand innovation marketing mode,and establishing the mechanism of talent training and introduction.The above suggestions will help to improve the function performance of B Municipal government in the process of standardized and standardized development of rural tourism,further promote the high-level and high-level development of rural tourism in B city,and facilitate the implementation of the rural revitalization strategy.