Study On The Role Of Grass Roots Government In The Development Of Rural Tourism

Rural tourism is a tourism and leisure mode which is based on the natural landscape,the folk culture,architectural style,and the historical precipitation of the rural characteristic resources which attract townsman.In recent years,China has being developing rural tourism vigorously,and effectively promoting the rural economic as well as the social development,and has played a huge role in the villagers’ income promotion,economic restructuring,ecological environment protection and transferring surplus rural workforce.The development of rural tourism cannot be separated from the rich natural resources or the effective market readjustment mechanism,but also can not be separated from the guidance,the supports,and the publicity from local governments.Taking Tengqiao Town as the research sample,and according to the "research the status,discover the problems,analysis the source,solve the problem",this paper introduces and analyses the basic situation of main resources and market.In the meantime,this paper expounds the efforts and deficiencies made by the local government in the aspects of policy supporting,planning guidance,supporting facilities and brand promotion in recent years,and points out that the root causes of the deficiencies of government’s misunderstanding of rural tourism,imperfect system management and unequal rights and responsibilities.At last,this paper generalizes the successful experience of rural tourism development of home and abroad,and points out that the government of Tengqiao town should go into the management mechanism,policy support,planning establishment,infrastructure construction,brand promotion,talent cultivation to make local rural tourism development better and stronger.