Research On The Construction Of Converged Media For Publicity And Ideological Work Department

The development of information technology has changed the media landscape,the Internet has become the main source of information,the speed of information dissemination has accelerated significantly,the main body of dissemination has become diversified,and the audience’s fragmented behavior characteristics have affected the public’s high recognition of mainstream ideology.In response to the challenge of the development of information technology to mainstream ideology identification,the publicity and ideological work department,as the leading department for publicizing mainstream ideology,is active and proactive,focusing on the construction of converged media,and strives to effectively integrate media resources to play an overall function and improve mainstream ideology communication.The construction of converged media in publicity and ideological work must first construct the logical relationship between the promotion of mainstream ideological identity and the construction of converged media from the theoretical logic,to form an overall conceptual cognition.Converged media construction of publicity and ideological work is to build through technological empowerment,integrate traditional media,new media and other physical media resources and production factors,promote the integration and interoperability of information content,technology applications,platform terminals,and management methods,and realize the integration of information content,technology applications,platform terminals,and management methods.The transformation from plane communication to multi-media threedimensional communication has achieved a new type of media with complementary advantages between various media.From this logic point of view,in recent years,the construction of converged media in the publicity and ideological work department has achieved remarkable results.However,the platform advantages of algorithmic recommendation,immersive communication,and strong interactivity of various emerging media platforms have profoundly affected the acceptance of public ideas.In this regard,the propaganda and ideological work department still faces severe challenges from emerging media in the dissemination of mainstream ideology,and there is still a lot of room for improvement in the construction of integrated media to enhance the mainstream ideological identity of the public.From the perspective of enhancing the identification of mainstream ideology,the construction of integrated media in the propaganda and ideological work department should focus on solving the problem of“integration” of integrated media,the difficulty of unidirectional communication to grasp the ideological dynamics,and the difficulty in supplying differentiated content.In order to further enhance the mainstream ideological identity of the public and solve the problem of media integration in propaganda and ideological work,it is imperative to optimize the construction of media integration in publicity and ideological work.It is necessary to adhere to the unity of overall promotion and key breakthroughs,coordinate the development of publicity and ideological work departments,and break through the obstacles of key links in the system and mechanism.It is necessary to adhere to the unity of the leadership of the publicity and ideological work department with the main body of the public,adhere to the principle of party spirit,and give full play to the role of the public as the main body.It is necessary to adhere to the unity of goals and group differences,adopt a form that the masses like to hear,and accurately serve different groups.Adhere to the unification of explicit education and implicit education,we must not only have a clear-cut stand but also soften things silently,strengthen both the direct explicit education form and the indirect implicit edification and infection,so as to achieve the goal of connecting all aspects of ideological and political education throughout the entire process.