Research On Identity Of Mainstream Ideology In Self-media Era

With the development of network science and technology,our country has gradually entered the era of self-media.The self-Media has brought a lot of influence to society and even individuals.It not only affects people’s living and clothing,but also exerts a subtle influence on people’s ideas and values.At the same time,since the media era has influenced the mainstream ideological identity,not only affects the mainstream ideological identity of the main body,but also for the mainstream ideological identity of the dissemination mechanism and ways are deeply changing.The traditional media has no unique advantages,for the mainstream ideology of the way of identification and communication mechanism is far behind the media.Since the media era,the identification of mainstream ideology has both opportunities and challenges.On the one hand,the identification of the mainstream ideology provides a wide range of channels and ways,on the other hand,also for the identification of the mainstream ideology has attracted a variety of internal and external challenges.How to promote the healthy development and long-term identification of the mainstream ideology has become a problem that must be solved in the context of the current unstoppable development of network self-Media and the advantages and development of traditional media.In view of this,I elaborated in this article from the media,ideology and other points of view,studied the era of self-Media mainstream ideology characteristics and opportunities and challenges.On the one hand,the development of self-Media has brought unprecedented opportunities:expanding the space of mainstream ideology communication identity,increasing the channels of mainstream ideology communication identity,providing a variety of ways of mainstream ideology communication identity,increasing the audience groups of mainstream ideology identification,and so on;on the other hand,it has also brought about.Challenges:since the media era,the dominant position of the mainstream ideology has been impacted,the ideological infiltration of Western capitalist countries and hostile forces,the imperfect management mechanism of cyberspace,and the diversity of values to eliminate the identification of social groups with the mainstream ideology.Finally,on the basis of researching the challenges from the media,the paper expounds the countermeasures to solve the identity dilemma of the mainstream ideology in the media era.