Research On Government Collaborative Supervision Of Xuzhou Network Live Broadcasting With Goods

With the rapid development of economy,the webcast industry also rises.Celebrities,Internet Celebrities,well-known anchors and government officials have become the new subjects of online marketing.They have joined the online live broadcasting industry and made great contributions to promoting the innovation of China’s economic development.As a new product,webcast carrying goods has the characteristics of multiple subjects,complex legal relations and rapid development.As a result,there are many problems in the supervision of webcast carrying goods,such as imperfect supervision legal system,overlapping and overlapping functions and powers between supervision authorities,unclear definition of the legal nature of supervision objects,lack of perfect collaborative supervision mechanism and so on.This thesis starts with the current situation of the development and supervision of webcast goods in Xuzhou,and excavates the current situation of the development and supervision of webcast goods in Xuzhou.From the perspective of government supervision,this thesis deeply analyzes and combs the necessity of the government’s supervision responsibility in the development of webcast delivery,and finds out the problems existing in the collaborative supervision of webcast delivery,mainly in the following aspects: after the paragraph of collaborative supervision,the imperfect joint meeting mechanism,the lack of unified supervision subject,the imperfect law and legislation,etc.At the same time,this thesis also makes a profound analysis of the causes of this phenomenon,the overall performance of "the overall quality level is not high,supervision technology is limited;low legislative level,implementation is difficult;lack of professional personnel,technical support;supervision and punishment force is insufficient" and so on.In order to better coordinate the supervision on the network live streaming platform,it is necessary to establish a perfect collaborative regulatory supervision system in policy coordination,subject coordination,process coordination and target coordination,rest of all,a double-track collaborative supervision system of "top-down" and "bottom-up" should be established.Secondly,we should clarify the systems and rules of collaborative supervision,establish the idea of joint construction and joint governance,enhance the power of collaborative governance,and establish a joint supervision mechanism for government departments,Thirdly,it is to improve the execution of social collaborative supervision.We should not only give play to the collaborative supervision of government departments,but also strengthen the cooperation between government departments and live broadcasting platforms,live broadcasting and businesses,cooperate with platforms to carry out technical supervision,and give full play to the supervision and supervision role of consumers,Finally,it is necessary to accelerate the construction of a collaborative supervision platform,improve the diversified and collaborative governance means,improve the supervision and evaluation mechanism,and strengthen the innovation of collaborative supervision modes and means.At present,China is experiencing a critical period of transformation and development,and the government management of the Internet industry is still under rectification.Therefore,the government collaborative management system of the rapidly emerging network live broadcast with goods is still in the embryonic stage,unscientific,in the government management supervision work also to actively explore the mode and means of collaborative supervision,so as to promote the benign development of live with goods industry.