Research On Standardized Management Of Webcast Delivery Industry

In recent years,the rapid development of new media technology has driven the development of the online Red economy.Its carrier has developed to the media integration stage.In the development process of this stage,a new business model has gradually formed,that is,e-commerce live broadcasting with goods,driving the rapid growth of the industry economy.Live e-commerce has directly changed the endorsement mode of the trust relationship between people and goods,reduced the circulation cost and information communication cost,and brought new increment to the e-commerce industry,with both space and growth.It is of great significance for the healthy and vigorous development of the live broadcasting industry to improve the sustainable laws and regulations of the live broadcasting industry and the standardized management mechanism of the live broadcasting platform.By collecting,summarizing and studying the relevant literature of the current live broadcast e-commerce industry at home and abroad,this paper combs the current situation and management methods of the standardized management of the domestic live broadcast industry by using a variety of research methods,such as literature analysis,case analysis,questionnaire survey,survey and interview,and mathematical statistical analysis.Combined with the driving factors of the webcast delivery industry and a series of laws,regulations and special rectification activities issued by relevant government departments for the webcast delivery industry in recent years,this paper takes the polycentric governance theory and stakeholder theory as the theoretical framework,and takes the Kwai live ecommerce platform as a case to investigate and analyze the current situation,and then makes a diffusion analysis to study the overall standardized management status and existing problems of the webcast delivery industry in China.By sorting out the causes of the problems and making corresponding standardized management countermeasures,it is expected to play a reference role for relevant departments to formulate laws and regulations for the live broadcast cargo carrying industry and improve the standardized management system of the live broadcast platform to a certain extent,promote the standardized management of the live broadcast cargo carrying industry and promote the sustainable development of the online live broadcast cargo carrying industry.The main conclusions of this paper are as follows:(1)Problems in the standardized management of the webcast delivery industry:the management of relevant employees is not standardized,the review and supervision of commodity quality is not standardized,and the division of rights and responsibilities of management subjects is not standardized.(2)The main reasons for the problems in the standardized management of the webcast delivery industry are:inadequate standardized supervision,imperfect standardized governance laws and regulations,and imperfect standardized management mechanism.(3)Optimization Countermeasures for the standardized management of the webcast delivery industry:strengthen the governance of the regulatory body,clarify the division of rights and responsibilities of each body in the industry,and optimize and improve the standardized management mechanism.