Research On Rural Tourism Project Development Based On Qijia Culture

The Qi family culture is deeply rooted in the fertile soil of excellent traditional Chinese culture,and contains rich Qi family governance ideas.Under the current dual policy background of deep integration of culture and tourism and comprehensive promotion of rural revitalization,integrating Qijia culture with the development of rural tourism projects can not only cast the soul for rural tourism projects and achieve high-quality development of cultural and tourism integration,but also guide people to do a good job in home construction and comprehensively promote rural revitalization.Firstly,this thesis combs out the general mode of rural tourism project development through literature analysis,and clarifies the main content of rural tourism project development.Secondly,by crawling through the answers in the Zhihu Q&A community related to the theme of "cultivating one’s moral integrity,ruling the country,and leveling the world",using word frequency analysis and grounded theory to explore and comb the constituent elements of the Qijia culture,By analyzing the importance of the constituent elements of Qijia culture in governing the homeland and achieving the goal of Qijia through the Delphi method,the five most important constituent elements of Qijia culture are determined,It includes spiritual traits,educational learning,laws and regulations,ecological environment,and industrial activities.According to the five major components of Qijia culture,it determines the five Qijia thoughts,including spiritual Qijia,educational Qijia,institutional Qijia,ecological Qijia,and industrial Qijia.By correlating the main content of rural tourism project development with Qijia culture,a rural tourism project development model based on Qijia culture and Qijia ideology was constructed,Based on the spiritual characteristics of Qijia,the theme positioning of rural tourism projects is carried out,applying the educational Qijia ideology to guide the development of rural research and learning tourism projects,guiding the development of rural folk experience projects with the institutional Qijia ideology,guiding the development of sightseeing tourism projects with the ecological Qijia ideology,and guiding the development of rural characteristic industrial projects with the industrial Qijia ideology.Finally,this thesis takes Legendary Homestead in Tuanfeng County,Huanggang City as a case study,systematically combs the resources of Legendary Homestead through field research,and proposes development ideas for Legendary Homestead tourism projects based on the rural tourism project development model constructed above.According to the spirit of family unity,the theme of the Legendary Homestead tourism project is positioned as "Legendary Homestead,family unity and distance";Develop research and study travel projects for Legend Homeland based on the idea of educating Qi Jia,design projects such as the New Era Civilization Practice Base for Legend Homeland and Qi Jia School;Develop experiential projects based on the concept of institutional family unity in Legend Hometown,and create projects such as Qijiayuan and Zhongxin Hall;According to the idea of ecological Qijia,we will develop a sightseeing and sightseeing project for Legendary Homestead,and design projects such as Qiting,Green Water and Green Mountain Viewing Platform,and Niuche River Greenway;According to the idea of industry unity,the development of Legendary Homestead featured industrial projects is carried out,and projects such as camellia oil workshop and tea aroma health center are designed to enable people to understand through the experience of different types of projects that the ideals and goals of unity and prosperity can be achieved through the guidance of spiritual traits,the cultivation of education and learning,the observance of laws and regulations,the protection of the ecological environment,and the development of industrial activities.In short,this thesis studies,develops,and designs rural tourism projects based on the unique Qijia culture.In the era of rural revitalization,it not only enriches the development models of rural tourism projects,but also provides new ideas for the high-quality development of rural tourism and the high-quality promotion of rural revitalization strategies.