Research On The Development Countermeasures Of Rural Tourism In Jinan Under The Background Of Cultural Tourism Integration

Since the 1990 s,my country’s rural tourism has developed rapidly and its scale has continued to expand.It is currently showing a trend of high-level,brand-based and diversified development.The development of rural tourism can effectively fit and serve the national development strategy of the new era,promote the improvement of agricultural quality and efficiency,increase farmers’ incomes and prosperity,and the prosperity and development of rural areas,enrich the rural economy,accelerate the coordinated development of urban and rural areas,and improve rural infrastructure and public services.Level is an important way to realize rural revitalization.The No.1 Central Document in2021 proposes to develop leisure agriculture and open up rural tourism boutique routes,which provides a new opportunity for the development of rural tourism.Culture is an important resource of tourism,and tourism is an important way of cultural transmission.Tourism and culture are mutually and harmonious.Rural culture has become one of the important factors for rural tourism to attract tourists.In the process of rural tourism,tourists have stronger and stronger requirements for rural cultural experience.The integration of rural culture and rural tourism on the one hand helps to promote the inheritance of excellent rural traditional culture,and on the other hand helps to achieve high-quality development of rural tourism.As a national historical and cultural city,Jinan has a long history,profound cultural heritage and rich rural tourism resources.In recent years,with the vigorous guidance and support of the government,rural tourism has achieved sustained and rapid development.The consumer group of rural tourism has continued to increase.At the same time,more and more attention has been paid to gaining a sense of cultural experience in tourism.In the context of cultural and tourism integration,Jinan’s rural tourism development still suffers from lack of overall coordination of institutional mechanisms,lack of scientific planning and guidance in scenic spots,insufficient exploration of rural cultural connotation,lack of attractive cultural expression,poor experience in rural tourism,and homogeneous products Problems such as serious transformation,lack of recognition,insufficient level of industrial integration,insufficient cultural creativity,lack of cultural inheritors,and lack of professional talents.Through the analysis of domestic and foreign rural tourism cultural and tourism integration cases,it is proposed to improve the support system of tourism development,do a good job in the inheritance and protection of cultural resources,fully reflect the local characteristics of the countryside,and focus on the integration of culture and tourism industries.This article proposes to promote management system innovation,highlight scientific planning guidance,dig deep into rural cultural connotation,highlight regional characteristics,enhance cultural tourism experience,improve rural cultural tourism product system,develop cultural and tourism specialty boutiques,develop cultural and creative industries,and increase cultural tourism industry Measures such as integrating depth and building a high-level talent team.Through this research,in order to promote the integration of rural culture and rural tourism in the development of rural tourism in Jinan,to realize the sustainable development of rural tourism in Jinan.