Rural Cultural Tourism Development Strategy Research

With the rapid development of modern social economy and the acceleration of urbanization,rural tourism is becoming more and more hot.At the same time,rural tourism is of great significance to promoting the adjustment of rural industrial structure,the increase of farmers' income,and the changes in farmers' lifestyles.It is also mentioned in the report of the 19th National Congress that rural tourism is also an important part of rural revitalization.However,with the continuous improvement of people's living standards,people have put forward higher requirements for spiritual life.A single natural landscape-style tourism can not fully attract tourists' attention.Cultural tourism has naturally become the main pursuit of spiritual life.In the way,the number of tourists per year is also increasing year by year.Therefore,in order to continue to shine in the future rural tourism market,we must start from the traditional culture of the country,the traditional diet,the unique culture of each country,pay attention to the development of rural cultural tourism products,and show the rural culture with the uniqueness of the products.The characteristics of tourism,in order to attract more and more tourists to the countryside,so that the rural culture can be in the same line.Yonglian Village of Zhangjiagang City enjoys an advantageous geographical location and rich rural resources such as natural resources and long-established farming culture.Since the 21st century,in order to promote the industrial transformation and upgrading of Yonglian Village,the Zhangjiagang Municipal Government has paid more and more attention to the villages of Yonglian Village.The development of cultural tourism,in order to further attract tourists,also develops tourism resources such as food culture,farming culture and spiritual culture.However,at present,Yonglian Village is still in its infancy in the development of cultural tourism.The development of many cultural tourism projects is still in the imitation stage.How to develop local cultural tourism resources according to local conditions and vigorously develop cultural tourism in Yonglian Village is currently A problem that needs to be deeply pondered in the development of rural tourism in Zhangjiagang City.Therefore,the topic of "Study on Rural Cultural Tourism in Yonglian Village of Zhangjiagang City" was selected as a case study.It is also hoped that through the in-depth investigation of the geographical location,cultural tourism resources and the typical development of cultural tourism in Yonglian Village,A systematic analysis of the development background,development history and development status of cultural tourism,so as to sort out the problems still existing in the development of rural cultural tourism in Yonglian Village,and put forward some suggestions for the development of rural cultural tourism in Yonglian Village in the future..Promote the communication and exchange between rural cultural tourism and different regional cultures in Yonglian Village,and promote the development of rural cultural tourism in Yonglian Village.