Problems And Suggestions Of Rural Tourism From Ethical Perspective

Along with our country economy rapid development and urban residents living standards not improve,rural tourism industry has developed rapidly,to enrich the types of tourism products in our country,alleviate pressure of traditional tourism industry plays an important role.But at the same time,in recent years,ecological imbalance in China's rural tourism activities,environmental pollution,against the tourism practitioners or consumers' rights and interests,destroys rural culture situation universal existence,also makes a lot of ethical problems in the development of rural tourism is gradually exposed,and solve these problems,relying solely on government regulation and industry self-regulation is obviously insufficient.Therefore,at present,reflect on the existing problems in the development of rural tourism from the perspective of ethics,and put forward specific development strategies,is undoubtedly necessary to promote sustainable development of rural tourism industry.In view of this,firstly the definition,characteristics,value and development status of rural tourism were analyzed,and put forward the theoretical foundation of that,namely: ecological ethics,traditional ethics and "rural complex" and the traditional economic ethics and "righteousness";secondly,from the ethical point of view of the main problems of rural tourism the ecological deterioration and the unfair phenomenon,cultural phenomena are analyzed and reflection;finally,the existing problems in the development of rural tourism,and puts forward three ethical principles,the development of rural tourism is: follow the thought of ecological ethics,adhere to the principle of justice and benefit both,protection of the rural culture,on the basis of this.This chapter also puts forward the development of rural tourism ethics concrete measures,including the establishment of ecological ethics,promote rural tourism cultural development,Balance the interests of participants.Aims to to carry on the analysis to the existing problems in the development of rural tourism,and ethics from the perspective of the reflection,and put forward effective ethical principles and measures,hoping to provide feasible ideas and Countermeasures for the future development of rural tourism industry.