Research On The Development Of Rural Tourism Under The Background Of Cultural And Tourism Integration

With the rapid development of economy,people take meeting the demand of material consumption as the premise,the pursuit of spiritual civilization is also growing day by day,and the demand for spiritual consumption is also gradually increasing.In China,with the theme of promoting high-quality development of culture and tourism,accelerating the development of cultural industry and tourism has become a new trend,and the integration of culture and tourism is also constantly promoted.Based on the integration of culture and tourism,vigorously develop rural tourism,on the one hand,on the basis of promoting cultural communication,can also promote the industrial structure adjustment of rural areas,and increase the economic income of farmers.Cultural tourism as people’s main spiritual consumption.Therefore,how to base on the local cultural tourism resources,do a good job in the integration of culture and tourism industry,to form a unique rural tourism,is of great significance to the rural development.Through the introduction and analysis of YC ancient Town,and on this basis,this thesis deeply analyzes and explores how to develop rural tourism under the general trend of cultural and tourism integration.Through literature review,field research and case analysis,this thesis provides appropriate countermeasures and suggestions for the development of rural tourism under the "integration of culture and tourism".The full text consists of three main chapters: introduction,text and conclusion.In the introduction,this thesis first analyzes and summarizes the research status of this topic,and introduces the research background,research content,research methods and main innovation points of this topic.The text is divided into four chapters.The first chapter is a comprehensive and systematic analysis of the resources and current situation of the transport Town;the second chapter is the development history and status of the industry of the transport Town;the third chapter provides detailed countermeasures and suggestions for further developing the rural tourism of the transport Town.Finally,the research results of this article are roughly summarized.The current situation of the cultural tourism industry in YC ancient town has a good development momentum,but it still needs to be further improved and optimized.