Research On The Communication Strategy Of Short Music Creation Platform

The main research problem of this paper is the analysis of the communication strategy of the short music creation platform in the context of new media.Through the elaboration of the development situation and communication motivation of the short music creation platform,the opportunity of the communication of the short music creation platform is analyzed,and with the "Songam" as the research object,the new form of communication presented by the short music creation platform is investigated.This study aims to analyze how to spread short music creation platforms effectively,provide a new context for network communication for the development of other new media platforms in the future,and add new hope to the development prospect of new media.This paper mainly uses literature analysis method,content analysis method,case analysis method and questionnaire survey method to study and write this paper.In the process of literature sorting,the previous research ideas and results were effectively absorbed,and the dissemination process of the "Songam" short music creation platform was studied by combining the content analysis method and the questionnaire survey method.Under the background of the new media era,the new communication pattern and new context of the short music creation platform can promote the development of other new media platforms in the future.Research ideas of this paper: First,explain the development situation and communication motivation of short music creation platform.Secondly,taking the "Songam" of the short music creation platform as an example,analyzing the communication process of the short music creation platform,and conducting a multi-dimensional analysis of each element of the communication of the short music creation platform from five aspects of the subject,user,content,channel and effect.Thirdly,the research believes that there are the following problems in the communication process of short music creation platform: the subject of communication is relatively single,the user interaction is not prominent,the integration of communication content is not high,and the channel operation mode needs to be improved.Fourth,in view of the spread of "Songam" case research,with the whole short music creation platform as the core,from the communication subject,spread users,communication content and transmission channel four dimensions,the study of short music creation platform communication strategy to optimize and improve,divided into: transmission subject: clear multiple subject new form,spread users: attaches great importance to the user interaction new experience,communication content: build benign content production system,communication channels: extend new path can assign value-added.The research concludes that the short music creation platform is a new product of the change of the new media era,the direct embodiment of the new communication pattern in the communication environment,and also the inevitable trend of public and social communication.Therefore,through the in-depth study of short music creation platform,on the one hand,it can deeply understand the new communication patterns of new media platforms and grasp their communication demands in the network society;on the other hand,it can effectively promote more new platforms in the communication process,and present rich diversified communication strategies,so as to better promote the diversified development of new media.