| The development of science and technology promotes the progress of media technology.With the large-scale and wide application of mobile networks and intelligent mobile terminals,mobile short video is gradually developing into a new type of information dissemination method.As an important part of the short video industry chain,animated short videos have many development advantages and broad prospects for development among many short videos.In the face of the opportunities and challenges brought by the mobile media environment,creators should pay more attention to the innovation of short animation video content creation and personalized in-depth exploration,improve the communication value of short animation videos,and thus increase the content depth of short animation videos.Therefore,from the perspective of the creation of short animation videos,this paper takes the short animation videos on the market as an example,and tries to conduct in-depth research from the four parts of the creation environment,content creation,production and presentation,and creation improvement of short animation videos.The first part starts from the creative environment of short animation videos,takes the media and market as the research background,considers the relationship between media changes and the development of short animation videos,and sorts out the development context of short animation videos.Combined with specific case analysis and research on the changes of companies,platforms and users in the context of mobile intelligent media,it explores the importance of the creation of animated short videos to the development of animated short videos.The second part starts with the content creation of animated short videos,and conducts in-depth research on the content creation principles,content creation modes and content methods of animated short videos,and analyzes the content creation principles for the content orientation,content depth and communication value of animated short videos.It analyzes the content creation mode that adapts to the development of animation short videos,thinks about the creation methods to promote the creation and dissemination of animation short video content,promotes the progress of animation short video content creation,and enhances the competitiveness of animation short videos in the short video market.The third part starts from the production and presentation of animated short videos,analyzes the production methods,narrative techniques and audio-visual language of animated short videos,lists the production methods of animated short videos,analyzes the unique narrative techniques of animated short videos,and combines specific A case study of the new features of animated short videos in image presentation,auditory presentation and editing special effects.The fourth part analyzes from two aspects of thinking about the improvement of animation short video creation,from national policy guidance to creative conception,and proposes solutions for improving the creation of animation short videos,and refers to specific cases. |