Research On The Application Of Tik Tok Platform Short Video In Chinese Culture Communication

With the development of the Internet era,all kinds of media have become increasingly mature.Emerging media forms,including we-media platform and short video platform,have gradually attracted a large number of users with convenient,intuitive and interesting advantages.Among them,the popular short video platform in recent years has gradually broadened the user base.Among short video platforms,the popularity of the widely acclaimed Tik Tok short video platform is increasing year by year.Foreign users also regard watching short videos on Tik Tok platform as one of the main leisure ways.The rapid rise of short videos on Tik Tok platform is an inevitable trend of new development in the Internet era,which is also a way of receiving information required by the fragmented and concise fast-paced life of contemporary people.Under the current environment of new media,the creation environment of short videos on Tik Tok platform is better,which also brings new opportunities for the communication of Chinese culture.Chinese cultural communication should also adapt to this new opportunity.Taking short videos on Tik Tok platform as the research object,this paper investigates and studies the status quo of short videos on Tik Tok platform in the communication of Chinese culture through questionnaire survey,interview and other methods.First of all,this paper introduces the development and communication status of Tik Tok short video platform,and then puts forward the communication mode of "Tik Tok short video platform + Chinese culture communication" as well as the characteristics and advantages of this communication mode,and points out that its key advantages lie in the rapid,fast and popularization of the communication mode.On this basis,it also analyzes the international influence of short videos on Tik Tok platform and the advantages of spreading Chinese culture through short videos on Tik Tok platform.The influence of short videos on Tik Tok platform will also increase the dissemination of Chinese culture.Secondly,according to questionnaire survey and statistical data,representative and high-quality video numbers are selected,and then standards for judging the effect of cultural communication are formulated.Thirdly,representative and high-quality accounts are selected for communication degree analysis,and short videos on Tik Tok platform can be more effectively transmitted in the communication of Chinese culture.Finally,it summarizes the shortcomings of short video application on Tik Tok platform in the communication of Chinese culture mainly lie in the confusion of resources,the selection of information and so on.Then it puts forward corresponding suggestions in terms of disseminators,audiences and media.In this way,it will provide corresponding ideas for the scholars of Chinese culture communication in the future.