The Study Of The Creation And Spread On New Media-based Animated Short Films

With the development of times and advances in technology,network digit media has been popular in the daily life of ordinary people.The number of people who accept and use new media is not less than that of traditional media,such as cinema animation and television animation.New media is a media form that applies new technology to represent openness for people.It plays a more and more important role with its rich content,strong interactivity and wide spread among new media.New media-based animation is an animate form that show itself to audiences with the platform of new media.The research of this topic is the study of the animation short film and the mode of transmission in the new media environment.Elaborated from the following aspects:First,it summarizes the background,current situation,purpose,significance and innovation of the research.Second,the art of the new media animation short film.From the overview of the new media,the artistic expression and artistic characteristics of the animated short film under the condition of new media communication and the creation of the outstanding animation short film based on the new media.Third,platform for the dissemination of new media,animation clips were studied mainly introduces the existing animation video website and mobile client,sums up their characteristics,advantages and disadvantages,provide the basis for the creation.Fourth,on the basis of the new media animation video for users to study,respectively,from the investigation purposes,investigation process,survey methods and survey to complete the investigation and study.Through the investigation,it is concluded that the users of the new media animation short films and the main factors that influence the spread of the new media animation short film are transformed into a design guide.Fifth,according to the analysis of the survey results,and combined with their own opinion,to design a kind of life skills of the animation film propagation platform.The subject matter content close to life,can cause the most people’s sympathy and interest,the scope of the audience wide,to increase knowledge of life,avoid into a misunderstanding of the role,let more people through this platform to get more help.Sixth,summary and Prospect of the research of the project.