Research On Design And Creation Of Popular Science Animation Short Video From Media Platform

As a new form of network audio-visual,short video is very popular among netizens.People’s attention is gradually shifting from the large screen on the computer side to the small screen on the mobile smart terminal,and the use of "fragmented" time to watch short videos has become the mainstream.The current media has changed from one-to-many to many-to-many flat communication mode,which has opened up new channels of popular science communication combining self-media and short video.At the same time,the popular short animation video from the media platform has expanded the effectiveness of popular science communication.Aiming at the problem of insufficient productivity of individual creators of popular science self-media in the current knowledge-based short videos,the tempo table and copywriting structure were integrated for creation,and the scripted structured design and creation research of the popular short animation videos were conducted.This article will discuss from three points:First of all,through research and analysis of the current development status of popular science animation short videos,the current domestic self-media science short animation video has entered a stage of rapid development;and comparative analysis of excellent cases on domestic and foreign self-media platforms,analysis of the structure of popular science short animation video,and there are still problems and significance in the short video structured design.Secondly,optimize the creative elements and strategies of popular science animated short videos,fuse the beat meter and copywriting structure for script creation,and propose a method of popular science animated short videos for self-media platforms.Finally,to determine the science planning topics,combined with their own creative practice tests,reflect on the advantages and disadvantages of the method of creation science animation short video.It is hoped that the dissertation and research in this paper will be of certain reference significance to the creation of short-form popular science animations from domestic media platforms.