| With the continuous rise of the national tourism economy,the proportion of the economic value created by tourism in the total industrial value of each city is also increasing,and tourism has even become a pillar industry in many cities.In recent years,due to natural phenomena such as Spectacular Scenes of Sea Fireflies in Pingtan,Pingtan tourism has gradually attracted public attention,and Pingtan tourism has developed rapidly in a very short period of time.However,the relevant departments of Pingtan are somewhat unprepared in the face of the sudden popularity of tourism,and they can only copy the template in the business model and publicity means,which can not reflect the unique historical and cultural connotation of Pingtan.This topic combines the natural tourism resources and cultural connotation of Pingtan area to enhance the competitiveness of Pingtan tourism industry by exploring the propaganda advantages of dynamic posters in the new media era.Pingtan has superior natural resources and profound historical and cultural connotations.Cultural sites such as Wangjiao No.1 and Keqiutou found in Pingtan area are of great significance to the historical study of China’s Maritime Silk Road.And its geographical location has always been an important part of the history of national coastal defense,so Pingtan’s unique marine culture and coastal defense culture have been formed.At the same time,Pingtan,as the nearest city from Chinese mainland to Taiwan,has also received a lot of policy support.However,these advantages have not been effectively combined and applied in Pingtan tourism.From the point of view of art design,on the basis of literature search and induction,this paper tries to study and analyze the natural tourism resources and cultural connotation of Pingtan area,and refine the uniqueness of Pingtan tourism through the practice of dynamic poster design.it is helpful to the promotion of Pingtan tourism and the promotion of core competitiveness,and excavate the application value of dynamic posters in tourism publicity.It also has a certain value for the prosperity of the local cultural industry. |
