Research On Movie Dynamic Poster Design And Display Based On New Media Environment

Movie dynamic posters are new forms of movie posters evolving in new media environments.The essence of movie dynamic posters is the same as movie posters.Movie dynamic posters are graphic design products used to promote films.The original movie poster is known as the “movie propaganda poster”,and now add motion graphics to become a movie dynamic poster,which is now an essential part of film marketing.Film dynamic posters have been 9 years of history.In the process of development,movie dynamic posters continue to emerge new visual style.It is showing the way from the movie based on the official website platform to social networking platform,and even new media outdoor advertising screen display.At the same time in the process,the design and display gradually show virtual,narrative,entertaining,interactive and so on.Successful movie posters can make movie marketing more effective and can greatly help increase the box office.In the long run,it will also help build intellectual property of movies.Compared with traditional movie posters,movie dynamic posters are a new form more popular with the audience,but less relevant theoretical research.In order to improve the related theory of movie dynamic posters,this article will study and explore the design and display of this new form of posters.This article mainly uses literature research method,interdisciplinary research method,case study method,directional analysis method and quantitative analysis method to study from three aspects: First,the research on the related theory,development history and function of movie dynamic posters.The second is to analyze and summarize the design,characteristics and development of movie dynamic poster design under the new media environment.The third is to analyze and summarize the presentation,characteristics and development of movie dynamic posters under the new media environment.Based on this part of theoretical research results,this paper has made practical exploration on the design and production of movie dynamic posters.Through the use of dynamic language,text language,composition language and color language,this paper embodies the cultural characteristics,functional,entertaining,narrative and epoch characteristics of the movie dynamic posters.And through internet display platform,interact with the viewer to get the feedback data of the viewer.According to the data of finishing design practice,this paper verifies the preliminary research results on the design and demonstration of the movie dynamic poster.In the end the paper summarizes the research results of the design and display of movie dynamic posters in the new media environment,presents the prospect of the dynamic movie posters in the future and studies the trends of dynamic movie posters and the problems they may encounter during the development.In terms of design,movie dynamic posters can express their design features through the flexible use of visual language.In the aspect of display,dynamic poster of movie can highlight its communication characteristics by using appropriate presentation modes.The interaction between dynamic movie posters design and display can achieve the function of movie promotion.Movie dynamic posters will be more and more familiar to the audience in the future development.The new technology will bring more development and creativity to the design and display of movie dynamic posters,and bring designers and researchers more challenges.