Based On The Dynamics Of The New Media Poster Design Practice

With the constant innovation of science and technology, many changes have taken place in people’s way of life, every day can through various media to receive a lot of information, relative to the previous people through newspapers, magazines, television and other traditional sources of information, now dominated by mobile terminal of the emergence of new media, makes great changes have taken place in people’s life habits. Posters as a form of popular spread widely accepted by people, it embodies the designer’s ideas and the perfect combination of art, there is huge amount of information, daily face almost impossible to take the time to contemplate the designer’s work, the traditional static poster’s message slowly weakened, but dynamic posters with new media technology of continuous innovation, exist in various forms, have the characteristics of the new age of information, it is easier to make the audience to accept. Dynamic poster has fun, strong visual impact, swifter, interactive communication effect conforms to the modern people’s aesthetic demand. Dynamic poster as the future direction and development trend of poster design, has been toward intelligent, interactive, and experience in the direction of development, more and more dynamic poster appeared in the line of sight of people, how to from a technical level, to explore the dynamic visual field poster design, is the purpose of this research project.According to the characteristics of new media, this paper analyzes the concept and type of new media, and summarizes the significant characteristics of new media, dynamic poster form to begin again, to dynamic posters, elaborates the current situation of the development, and summarizes the concept of dynamic form of poster design, through to the dynamic analysis of poster, summarizes the influence of dynamic poster design in the future, emphatically from the dynamic poster design practice to detailed decomposition dynamic posters creation and production processes, to how to realize the dynamic poster creative orientation, visual form and explain the design process, proposed the concrete solution. Finally, through the "kobe basketball testimonial" dynamic posters and analyzed in the process of the practice of case, summed up the method of dynamic poster design process and creative performance. Posters for the dynamic design provides the basis in theory and practice, the commercialization of the future dynamic posters will have broad market space, it can replace the traditional static posters, become dominated the market.