The Analysis On The Characteristics Of Dynamic Poster And The Research On Its Innovative Design In The Context Of New Media

The emerging of new media technology has given birth to various new forms of art and design expression,which not only break through the aesthetic concept of traditional visual art,but also produce a new aesthetic form and orientation that impacts the aesthetic concept of traditional visual art while gives birth to a new dynamic expression language.However,the aesthetic concepts of various art media forms are going through new reflections and challenges in the context of new media.The aesthetic taste and artistic form produced by emerging technologies promote the continuous internalization and evolution of designs placed in them to adapt to the new environment.Under the framework of new technologies,the appeal to break through the existing design communication techniques and creative means has also gradually become prominent in the fields of art,design,media and so on.As a brand-new design expression means,dynamic posters popularize and transmit various activities,cultural knowledge and social concepts through electronic media so as to spread the cultural concepts.However,the design and development of dynamic posters is short of the corresponding theoretical support,so that it is hard to form an effective systematic approach to integrate the linkage between the links.On the basis of the new development characteristics of visual communication under the background of new media,through a great deal of dynamic cases,this paper analyzes the characteristics of dynamic posters and studies innovative design methods,refining the characteristics of dynamic posters and the specific application forms and expressions of new media technologies in dynamic posters.First of all,through the definition of new media,dynamic poster concept,this paper initially explores the new media’s own attributes on the dynamic poster’s expression,its main performance in shape,tone,meaning,information volume expansion and graphictransformation and other aspects;Further,it further analyzes the characteristics of dynamic posters and their corresponding expression advantages.From the aspect of the composition elements,it mainly has flexible composition,graphic change,text diversity,rich color and so on,whose characteristics mainly include the addition of the time dimension of this primary feature.Secondly,the dynamic poster’s "instant" cycle,the main content deepening,dynamic contrast,etc.are also its characteristics.In terms of expressing advantages,narrative condensation,interactive experience,information advantage and visual deepening are the main advantages that it highlights compared with traditional posters.Next,this paper analyzes the technical dependence of dynamic posters and summarizes the coordination between dynamic attributes and other key elements in posters from hardware equipment to software technology.According to the typical case and the principle of poster design,this paper makes an in-depth study of dynamic posters.Throughthe analysis of traditional poster design methods and the re-application and reference on dynamic posters,this paper deduces the innovative design principles and methods of dynamic posters under the background of new media,which aims to provide feasible reference for the current poster design concepts and methods,and enrich the collaborative mode and practical application of new media technology means in the design.Finally,this paper integrates a reasonable analysis of the future development direction and trend of dynamic posters from the trend of technology,art combination and stereoscopic communication from the perspective of social development,which creats many possibilities for the subsequent evolution of dynamic posters.