Research On The Application Of Dynamic Posters In The Background Of New Media ——Taking The Qingdao West Coast New Area Project As An Example

Thanks to the rapid development of new media technology and the rapid progress of image science and technology,new forms of artistic design expression have emerged.As one of the most prominent expression methods under the current media technology,dynamic posters use media terminals and the Internet as the main means of communication,and have a huge impact on the audience’s life concepts,cognitive ideas and aesthetic tastes through electronic media.At present,there are relatively few research on dynamic poster design and lack of comprehensive,systematic and methodological methodologies to support the entire process of dynamic poster design.Based on the background of the rapid development of new media technology,this paper adopts the characteristics of visual communication design to conduct scientific research by means of literature research,case analysis and Internet retrieval.First of all,the characteristics and characteristics of dynamic posters are innovatively studied,and the characteristics of the artistic expression and application scenarios of existing dynamic posters are summarized and refined.Secondly,from the aspects of technical equipment,software and hardware,the technical support of new media for the development of dynamic posters and the coordination relationship between the dynamic element attributes in dynamic posters and other poster constituent elements are analyzed,and the design principles and expression methods of dynamic posters in the context of new media are summarized.Finally,the feasibility plan is applied to the actual project of urban image promotion in Qingdao West Coast New Area,and the humanistic image of the new area is taken as the entry point for dynamic poster design,so as to practically apply and verify the summarized dynamic poster design principles and concepts,and show more possibilities for the design of dynamic posters under the background of new media.Comprehensive research has found that the design of dynamic posters in today’s new media background should pay more attention to the combination of form and content,and the visual should be based on the spiritual needs of the audience,and the emotions should be expressed through narrative,so as to narrow the distance between the audience and the promotion subject and achieve the best information transmission effect.