Study On Subjective Well-being And Tourism Support Of Community Residents In Red Tourism Destination

Red tourism is a form of thematic tourism that combines red humanistic landscapes with green natural landscapes,and the co-development of revolutionary traditional and tourism industries,undertaking the cultural function of spreading red culture and rendering patriotic sentiments.As an integral part of the red tourism sites,the residents of the tourism sites are both direct beneficiaries and strong supporters of the development of tourism.Improving the subjective well-being and tourism support of local residents has become an important initiative to promote the sustainable development of red tourism.This study uses the “Cognition-Affect-Conation Pattern” theory as a guiding framework,and constructs a conceptual model of the relationship between perceived red tourism impacts,residents’ subjective well-being,place attachment and tourism support based on the context of red tourism places.The mediating effect of place attachment.A questionnaire was administered to the villagers and 270 valid samples were collected.The data was analysed using SPSS 23.0,AMOS 24.0 and Smart-PLS.The study found that:(1)positive perceptions of red tourism have a significant positive impact on the subjective well-being of tourism residents,while negative perceptions of red tourism have a significant negative impact on the subjective well-being of tourism residents,and combined with descriptive statistical analysis and interviews to explore the role path of red tourism impact perceptions in influencing the subjective well-being of tourism residents through economic,social,cultural,environmental and other factors;(2)residents’ subjective well-being has a significant positive influence on tourism support and place attachment has a significant positive influence on tourism support;(3)place attachment plays a mediating role between residents’ subjective well-being and residents’ tourism support,and explores the influence path of red tourism influence perception→residents’ subjective well-being→place attachment→tourism support.Based on the above findings,this study proposes the following targeted strategies to enhance the subjective well-being and tourism support of residents in red tourism communities: enhancing the positive perceptions of red tourism residents and weakening the negative perceptions of red tourism residents;taking into account the interests of residents and enhancing the degree of place attachment of red tourism community residents;enhancing the subjective well-being of red tourism residents and strengthening the attitude of tourism development support.The aim is to promote the sustainable development of local red tourism resources and thus contribute to the high-quality development of local red tourism.