A Research On The Development Of Night Cultural Tourism In Guilin From The Perspective Of Tourist Perception

With the development of social economy,the form of tourism is extending from a single sightseeing tour to a personalized and rich cultural connotation of tourism innovation.In recent years,leisure and vacation tourism,exhibition tourism,health tourism,characteristic urban tourism and other integration and extension of new tourism models in various places,for the high-quality development of tourism has made a useful attempt.Night cultural tourism is a kind of deep-seated integration of tourism and culture,and in the travel activity time further extended and gradually developed into a new form of tourism,it is an important part of all-weather modern tourism,focusing on bringing pleasant physical and mental experience for tourists.With the great success of Guilin’s live-action opera "Impression Liu Sanjie",it has brought great economic and social benefits to the development of Guilin City,and also provided a bright "business card" for the city.This paper discusses the development strategy of night cultural tourism in Guilin from the point of view of tourists.Through the collection and study of the literatures related to cultural tourism and night tourism,the concept of night cultural tourism is defined,and its nine basic characteristics are summarized and analyzed in depth,and the industrial status,advantages and problems of night cultural tourism in Guilin are analyzed.On the basis of the analysis of the present situation,the strategies and suggestions to enhance the value of tourism products and tourist satisfaction and promote the development of the night cultural tourism industry in Guilin city are investigated and analyzed.The results of research are mainly reflected in two aspects.First,the theory of night culture tourism is in-depth discussion,after defining the relevant concepts,the paper puts forward nine important features of night cultural tourism,and discusses that cultural attribute is the core feature of night cultural tourism.The second is to address the real problems faced in the primary stage of development,such as the lack of management,imperfect environmental conditions,low product value,cultural image,incongruity of the industrial chain,poor service and lack of talent,and so on,focusing on promoting the high-quality development of night cultural tourism in Guilin City.As well as to provide tourists with the purpose of pleasant tourism experience,and then put forward from the strengthening of planning management,improve environmental construction,enrich product levels,build brand image,integrate the industrial chain and develop "tourism plus",enhance services and reduce the cost of tourist travel,training professionals seven aspects of the development of Guilin night cultural tourism strategy and recommendations.