Research On The Influence Of Value Attribute Of Cultural Heritage Tourism Place On Place Attachment

With the rapid development of economy in our country,tourism industry presents a popular and thorough tendency,cultural tourism and heritage tourism is developing rapidly.In this paper,from the perspective of the man-earth relationship,based on the different attributes of cultural heritage tourism destination’s values,taking Chongqing Dazu grottoes scenic area as an example,building the value attributes of cultural heritage tourism destination and tourists place attachment effects model.By fitting test and path coefficient analysis,this paper illustrates the tourists’ place attachment effects of different value attributes of cultural heritage tourism destination,and put forward some rationalization,pertinent suggestions for tourism development of Dazu grottoes scenic area based on the results of this research.At first,this paper summarizes domestic and overseas research progress of related theory,clarifies the concept of value properties of tourism destination,cultural heritage tourism destination,place attachment.Based on this,this paper advances relevant assumptions,builds a theoretical model,determines the measuring index system.Secondly,issuing questionnaires,and exploratory factor analysising and reliability analysising the data obtained by survey by SPSS software.Then the paper builds structural equation model of tourist place attachment by AMOS software,and analysises fitting results and path coefficient,explor the formation mechanism of tourists place attachment,to put forward pertinence suggestion for promoting the healthy and rapid development of Dazu grottoes scenic area.This paper uses mathematical statistics analysis and structural equation model verifies assumptions,research shows that:(1)the Dazu grottoes scenic area consists of 4-d value attributes,respectively are artistic aesthetics value attribute,scientific heritage value attribute,religious culture value attribute and humanistic education value attribute,these four value attributes together Dazu grottoes scenic area comprehensive value attribute;(2)the artistic aesthetic value attribute have significant positive effects on function attachment and emotional attachment,the 2 dimensions of visitors’s place attachment,is the main factor of tourists place attachment form,"the stone carving statues built around the mountain,momentum spectacular" has a max impact on the visitors’ perception of art aesthetic value attributes;(3)the humanities education value attribute have significant positive effects on unction attachment and emotional attachment,the 2 dimensions of visitors’s place attachment,is the important factor of tourists place attachment formation,""Parents grace via a disguised form"stressed the "filial piety"" has a max impact on the visitors’ perception of humanistic education value attributes;(4)scientific heritage value attribute and religious cultural value attribute neither have significant positive effects on 2 dimensions of visitors’s place attachment,function attachment and emotional attachment,but has a positive influence on them;(5)as controlled variable,age characteristic has significantly different effect on humanistic education value attributes,education level characteristics has significantly different effect on scientific heritage value attribute,travelling way has significantly different effect on the religious cultural value attribute,humanistic education value attribute and emotional attachment,for the all 6 factors of value properties of tourism destination and place attachment,the other 7 demographic variables have no significantly different effect on them.