Research On Cultural Tourism Integration Support Policy Optimization

"Cultural and tourism integration" has become the trend of cultural and tourism development in all countries in the world,and the development of cultural and tourism integration is of profound necessity and importance to China’s economic and social development level to gradually move towards the middle and high-end.In 2022,the "14th Five-Year Plan for Tourism Development" formulated by the State Council summarizes the development experience of cultural and tourism integration,looks forward to the development prospects of cultural and tourism integration,adheres to cultural shaping tourism,highlights tourism culture,and promotes the development of cultural and tourism integration industry.This puts forward higher requirements for the government’s support policies,and also provides policy support for promoting the indepth integration and development of cultural tourism.Yangzhou,as a city with a long history and rich natural scenery,has more superior conditions for cultural and tourism integration than other cities,and the integration attribute between history and culture and tourism is imprinted in the process of Yangzhou’s cultural tourism development,but due to the spontaneity of cultural and tourism integration at this stage,it is mostly due to market behavior,and the support policies at the local government level are not perfect,lack of regulation and control,not to mention the lack of mature cultural and tourism integration industry system and prominent local brand system.Fundamentally,the connotation of cultural and tourism integration should include two-way interaction and collaborative innovation of culture and tourism,which very much requires policy guarantee and support at the government level,which not only helps to promote cultural and tourism integration at the macro level,ensures the implementation of various policies conducive to the process of cultural and tourism integration,ensures the rapid development of cultural tourism enterprises,ensures the scientific nature of cultural tourism planning,and can be implemented in the overall process of consumer tourism behavior,and ultimately improves the service quality,product creativity,and quality of cultural tourism.Multidimensional integration development such as brand awareness.As a local government,Yangzhou Municipal Government fully follows the guidance of national policies,improves the local government policy support system,creates a good investment environment for the integrated development of local culture and tourism,encourages social forces to actively participate in the operation and management of cultural and tourism integration projects,etc.,and forms a joint force to enhance the comprehensive competitiveness of the city’s cultural and tourism industry.Through case analysis,explore the development quality of the market’s implementation of government supportive policies,summarize the experience in a timely manner based on the current situation and reflect on it,further promote the process of local cultural and tourism integration,take the multi-dimensional guarantee and supportive government policies of cultural industry and tourism supply and demand as the engine,highly integrate into the main line of high-quality social and economic development,strengthen the development advantages in the integration of culture and tourism,make up for the shortcomings in the development process,do a good job in top-level design to create a good policy environment,strengthen infrastructure construction and consolidate the foundation for the development of the cultural and tourism industry.Promote the cooperation of social capital to absorb development capital,innovate the training of professional talents for cultural and tourism integration,regulate the relationship between the government and the market to create a famous cultural and tourism city,and promote the vigorous development of Yangzhou’s cultural and tourism integration in multiple dimensions,wide perspectives and in an all-round way.Therefore,taking Yangzhou City as an example,taking the relevant documents of Yangzhou Municipal Government and the municipal cultural and tourism department as the main research object,this paper analyzes the current cultural and tourism integration support policies by analyzing the existing policies and the corresponding data after the introduction of the policies,and conducts feasibility studies and developmental analysis of the supporting policies of cultural and tourism integration at the government level with the help of Hangzhou’s successful experience of smart cultural tourism and Luoyang immersive tourism,and further clarifies that under the continuous regulation and control of the government’s support policies.In the cultural tourism consumer market,there is indeed a deep integration of local traditional culture and local characteristic tourism,and tourism is used to promote tourism.