Research On Chinese Short Videos Of Foreign Bloggers

The international dissemination of Chinese culture has always been a hot topic and has always been highly valued by the state.Teaching Chinese to Speakers of the Other Languages as an important way to spread Chinese cultural values,has also made a lot of efforts,but usually from the perspective of Chinese themselves.At the same time,various online social media platforms are becoming increasingly active and gradually becoming a position for discourse expression,playing an important role in the process of cultural dissemination.As a short video platform with great influence at home and abroad,Douyin has attracted a large number of foreign bloggers to settle in,showing China from the perspective of "others" and injecting fresh blood into the spread of Chinese culture.This study selects 550 Douyin foreign blogger accounts,first counts their short videos such as the number of fans,likes,nationality,creative language,theme of works and number of works,builds a database for this article,and then summarizes the Chinese culture contained in the short videos of foreign bloggers through content analysis,and then uses the text analysis method to analyze the communication effect from the perspective of the audience,deeply understand the reasons for the outstanding communication effect,and finally point out the problems in the short video communication of foreign bloggers.,and Teaching Chinese to Speakers of the Other Languages and Chinese cultural communication are considered.The study found that the short videos of foreign bloggers contain rich Chinese culture,covering three categories: social life,contemporary China and traditional culture.China has a colorful social life,the charm of Chinese cuisine makes countless foreigners inextricable,Chinese traditional festivals and modern and contemporary holidays make foreigners feel special exotic customs,unique entertainment and leisure activities,and public transportation represented by high-speed rail are widely praised.Contemporary China is constantly developing and diversified,with a vigorous economy,rapid technological development,Chinese products gradually gaining the love of more and more overseas consumers,splendid mountains and rivers and beautiful landscapes that are heartwarming,pop art flourishing and colorful,idols and celebrities blooming everywhere,and interesting languages and writings fascinate foreigners.Chinese traditional culture is shining brightly and occupies an important position in Chinese culture,and traditional Chinese medicine and drama culture are still dazzling,conquering countless foreigners.Foreign bloggers have certain value as a communication subject,and their short videos have had a positive impact on both domestic and foreign audiences,and have achieved remarkable communication effects,mainly due to the unique charm of Chinese culture itself and the unique "other" perspective of foreign bloggers.Although there are some deficiencies in the communication subject,content and effect of foreign bloggers’ short videos,they can still help the dissemination of Chinese culture from the aspects of diversified communication forms and communication subjects.At the same time,the short videos of foreign bloggers also have enlightenment significance for the development of Teaching Chinese to Speakers of the Other Languages,and the practice of cultivating local bloggers is the practice of the concepts of "localization" and "Chinese + vocational skills".